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7 case(s) found.

What Price Vertigo?

By  Ioana Popescu
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The case uses the example of U2's 2005 world tour to investigate price differentiation in the context of entertainment industries, and particularly multi-pricing in a (capacity) constrained environment.

    Published 03 Jan 2006

    Reference 5342

    Length 5 page(s)

    Topic Marketing

    Region Europe

    Industry Entertainment

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    What Price Vertigo?

    By  Ioana Popescu
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    The case uses the example of U2's 2005 world tour to investigate price differentiation in the context of entertainment industries, and particularly multi-pricing in a (capacity) constrained environment.
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      Extending the "easy" Business Model: What Should easyGroup Do Next?

      By  Yves L. Doz,  Anita Balchandani
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      easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.

        Published 06 Jan 2003

        Reference 5119

        Length 24 page(s)

        Topic Strategy

        Region Europe

        Industry Entertainment

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        Extending the "easy" Business Model: What Should easyGroup Do Next?

        By  Yves L. Doz,  Anita Balchandani
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        easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.
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          The Evolution of the Circus Industry (A)

          By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
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          This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

            Published 15 Apr 2002

            Reference 4999

            Length 5 page(s)

            Topic Strategy

            Region Global

            Industry Entertainment

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            The Evolution of the Circus Industry (A)

            By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
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            This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.
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              Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

              By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
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              This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

                Published 01 Mar 2002

                Reference 4999

                Length 7 page(s)

                Topic Strategy

                Region Global

                Industry Entertainment

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                Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

                By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
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                This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.
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                  Great Eastern Toys (A)

                  By  Gabriel Hawawini,  Lee Remmers
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                  This is a series of four case studies illustrating a number of key financial issues facing many small to medium sized companies.

                    Published 01 Dec 2000

                    Reference 4876

                    Length 8 page(s)

                    Topic Economics & Finance

                    Region Asia

                    Industry Retail,  Consumer Goods,  Entertainment

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                    Great Eastern Toys (A)

                    By  Gabriel Hawawini,  Lee Remmers
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                    This is a series of four case studies illustrating a number of key financial issues facing many small to medium sized companies.
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                      The House that Branson Built: From Counter-culture to Corporate Culture

                      By  Manfred F. R. Kets de Vries,  Robert Dick
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                      This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.

                        Published 03 Jan 2000

                        Reference 4854

                        Length 26 page(s)

                        Topic Leadership & Organisations

                        Region Europe

                        Industry Airlines/Aviation,  Entertainment,  Media Production

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                        The House that Branson Built: From Counter-culture to Corporate Culture

                        By  Manfred F. R. Kets de Vries,  Robert Dick
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                        This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.
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                          Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

                          By  Manfred F. R. Kets de Vries,  Robert Dick
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                          This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.

                            Published 01 Jul 1995

                            Reference 2122

                            Length 24 page(s)

                            Topic Family Business

                            Region Global

                            Industry Airlines/Aviation,  Entertainment,  Music

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                            Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

                            By  Manfred F. R. Kets de Vries,  Robert Dick
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                            This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.
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