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    1 case(s) found.

    Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

    By  Manfred F. R. Kets de Vries,  Robert Dick
    Add to cart Free Case award extra
    This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.

      Published 01 Jul 1995

      Reference 2122

      Length 24 page(s)

      Topic Family Business

      Region Global

      Industry Airlines/Aviation,  Entertainment,  Music

      View case

      Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

      By  Manfred F. R. Kets de Vries,  Robert Dick
      Add to cart Free Case award extra
      • Reference 2122

      • Published 01 Jul 1995

      • Length 24 page(s)

      • Topic Family Business

      • Region Global

      • Industry Airlines/Aviation,  Entertainment,  Music

      This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.
        View case

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