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    2 case(s) found.

    The Evolution of the Circus Industry (A)

    By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
    Add to cart popular award
    This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

      Published 15 Apr 2002

      Reference 4999

      Length 5 page(s)

      Topic Strategy

      Region Global

      Industry Entertainment

      View case

      The Evolution of the Circus Industry (A)

      By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
      Add to cart popular award
      • Reference 4999

      • Published 15 Apr 2002

      • Length 5 page(s)

      • Topic Strategy

      • Region Global

      • Industry Entertainment

      This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.
        View case

        Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

        By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
        Add to cart popular award
        This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

          Published 01 Mar 2002

          Reference 4999

          Length 7 page(s)

          Topic Strategy

          Region Global

          Industry Entertainment

          View case

          Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

          By  W. Chan Kim,  Renée Mauborgne,  Ben M. Bensaou,  Matt Williamson
          Add to cart popular award
          • Reference 4999

          • Published 01 Mar 2002

          • Length 7 page(s)

          • Topic Strategy

          • Region Global

          • Industry Entertainment

          This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.
            View case

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