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3 case(s) found.
Reference 4425
Published 12 Jan 1994
Length 19 page(s)
Topic Strategy
Region Asia
Industry Retail, Supermarkets
Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.
Reference 4409
Published 01 Mar 1994
Length 20 page(s)
Topic Strategy
Region Asia
Industry Retail, Supermarkets
Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.
The case describes the rapid development of BCP into one of the largest banks in Portugal with 6 distinct networks and hundreds of branches. Its growth was based largely on a strategy of customer responsiveness, rooted in a sophisticated approach to market segmentation and in a bold use of information technology and innovation to gain competitive advantage.
The case describes the rapid development of BCP into one of the largest banks in Portugal with 6 distinct networks and hundreds of branches. Its growth was based largely on a strategy of customer responsiveness, rooted in a sophisticated approach to market segmentation and in a bold use of information technology and innovation to gain competitive advantage.