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    5 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

        By  L. Felipe Monteiro,  Anne-Marie Carrick
        Add to cart award
        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

          Published 24 Jul 2017

          Reference 6291

          Topic Strategy

          Region Europe

          Industry Consumer Goods,  Luxury Goods and Jewelry

          View case

          The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

          Add to cart award
          • By  L. Felipe Monteiro,  Anne-Marie Carrick
          • Reference 6291

          • Published 24 Jul 2017

          • Topic Strategy

          • Region Europe

          • Industry Consumer Goods,  Luxury Goods and Jewelry

          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
            View case

            Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

            By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
            Add to cart popular award extra
            Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

              Published 28 Jun 2010

              Reference 5685

              Topic Marketing

              Region Europe

              Industry Consumer Goods

              View case

              Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

              Add to cart popular award extra
              • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
              • Reference 5685

              • Published 28 Jun 2010

              • Topic Marketing

              • Region Europe

              • Industry Consumer Goods

              Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                View case

                Louis Robert (B): The Deal

                By  Benoit Leleux,  Daniel Muzyka
                Add to cart award
                In mid 1993, Louis Robert, a recent INSEAD graduate with significant consulting experience but limited financial resources, begins the search for a company to acquire. The case describes the search process and focuses on one opportunity, the Carter-Presser Company.

                  Published 31 Dec 1995

                  Reference 4450

                  Topic Entrepreneurship

                  Region Europe

                  Industry Consumer Goods

                  View case

                  Louis Robert (B): The Deal

                  Add to cart award
                  • By  Benoit Leleux,  Daniel Muzyka
                  • Reference 4450

                  • Published 31 Dec 1995

                  • Topic Entrepreneurship

                  • Region Europe

                  • Industry Consumer Goods

                  In mid 1993, Louis Robert, a recent INSEAD graduate with significant consulting experience but limited financial resources, begins the search for a company to acquire. The case describes the search process and focuses on one opportunity, the Carter-Presser Company.
                    View case

                    Electrolux: The Acquisition and Integration of Zanussi

                    By  Sumantra Ghoshal,  Philippe Haspeslagh
                    Add to cart award
                    International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.

                      Published 01 Jan 1994

                      Reference 123

                      Topic Strategy

                      Region Europe

                      Industry Consumer Goods,  Financial Services,  International Trade and Development

                      View case

                      Electrolux: The Acquisition and Integration of Zanussi

                      Add to cart award
                      • By  Sumantra Ghoshal,  Philippe Haspeslagh
                      • Reference 123

                      • Published 01 Jan 1994

                      • Topic Strategy

                      • Region Europe

                      • Industry Consumer Goods,  Financial Services,  International Trade and Development

                      International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.
                        View case

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