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4 case(s) found.

The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

By  L. Felipe Monteiro
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The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

    Published 21 Apr 2017

    Reference 6291

    Length 19 page(s)

    Topic Strategy

    Region Europe

    Industry Consumer Goods,  Luxury Goods and Jewelry

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    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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      Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

      By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
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      Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

        Published 28 Jun 2010

        Reference 5685

        Length 21 page(s)

        Topic Marketing

        Region Europe

        Industry Consumer Goods

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        Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

        By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
        Add to cart popular award extra
        Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
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          Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

          By  Pierre Chandon,  Pedro Pacheco Guimaraes
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          Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

            Published 01 Feb 2004

            Reference 5188

            Length 21 page(s)

            Topic Marketing

            Region South America

            Industry Consumer Goods

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            Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

            By  Pierre Chandon,  Pedro Pacheco Guimaraes
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            Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
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              Swatch

              By  Christian Pinson,  Helen Chase Kimball
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              The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                Published 01 Jan 1990

                Reference 1853

                Length 48 page(s)

                Topic Marketing

                Region Global

                Industry Consumer Goods,  Marketing and Advertising

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                Swatch

                By  Christian Pinson,  Helen Chase Kimball
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                The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                  View case