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    4 case(s) found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Length 19 page(s)

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      By  L. Felipe Monteiro
      Add to cart popular award extra
      • Reference 6291

      • Published 21 Apr 2017

      • Length 19 page(s)

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

        By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
        Add to cart popular award extra
        Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

          Published 28 Jun 2010

          Reference 5685

          Length 21 page(s)

          Topic Marketing

          Region Europe

          Industry Consumer Goods

          View case

          Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

          By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
          Add to cart popular award extra
          • Reference 5685

          • Published 28 Jun 2010

          • Length 21 page(s)

          • Topic Marketing

          • Region Europe

          • Industry Consumer Goods

          Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
            View case

            Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

            By  Pierre Chandon,  Pedro Pacheco Guimaraes
            Add to cart popular award extra
            Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

              Published 01 Feb 2004

              Reference 5188

              Length 21 page(s)

              Topic Marketing

              Region South America

              Industry Consumer Goods

              View case

              Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

              By  Pierre Chandon,  Pedro Pacheco Guimaraes
              Add to cart popular award extra
              • Reference 5188

              • Published 01 Feb 2004

              • Length 21 page(s)

              • Topic Marketing

              • Region South America

              • Industry Consumer Goods

              Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
                View case

                Swatch

                By  Christian Pinson,  Helen Chase Kimball
                Add to cart award extra
                Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                  Published 01 Jan 1990

                  Reference 1853

                  Length 48 page(s)

                  Topic Marketing

                  Region Global

                  Industry Consumer Goods,  Marketing and Advertising

                  View case

                  Swatch

                  By  Christian Pinson,  Helen Chase Kimball
                  Add to cart award extra
                  • Reference 1853

                  • Published 01 Jan 1990

                  • Length 48 page(s)

                  • Topic Marketing

                  • Region Global

                  • Industry Consumer Goods,  Marketing and Advertising

                  Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                    View case

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                    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Spanish)

                    By  David Dubois,  Joerg Niessing,  Jean Wee,  Inyoung Chae

                      Add to cart

                      The Global Tyre Industry and Michelin in 2004

                      By  Karel Cool,  Ali Syedain,  Jean Perarnaud

                        Add to cart

                        How Does Digital Transformation Happen? The Mastercard Case (A)

                        By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle

                          Add to cart popular extra

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