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    2 case(s) found.

    Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

    By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
    Add to cart popular award extra
    Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

      Published 28 Jun 2010

      Reference 5685

      Length 21 page(s)

      Topic Marketing

      Region Europe

      Industry Consumer Goods

      View case

      Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

      By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
      Add to cart popular award extra
      • Reference 5685

      • Published 28 Jun 2010

      • Length 21 page(s)

      • Topic Marketing

      • Region Europe

      • Industry Consumer Goods

      Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
        View case

        Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

        By  Pierre Chandon,  Pedro Pacheco Guimaraes
        Add to cart popular award extra
        Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

          Published 01 Feb 2004

          Reference 5188

          Length 21 page(s)

          Topic Marketing

          Region South America

          Industry Consumer Goods

          View case

          Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

          By  Pierre Chandon,  Pedro Pacheco Guimaraes
          Add to cart popular award extra
          • Reference 5188

          • Published 01 Feb 2004

          • Length 21 page(s)

          • Topic Marketing

          • Region South America

          • Industry Consumer Goods

          Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
            View case

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