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    4 case(s) found.

    waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

    By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
    Add to cart popular award extra
    In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

      Published 28 Jun 2019

      Reference 6399

      Length 13 page(s)

      Topic Marketing

      Region Global

      Industry Food and Beverages Production

      View case

      waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

      By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
      Add to cart popular award extra
      • Reference 6399

      • Published 28 Jun 2019

      • Length 13 page(s)

      • Topic Marketing

      • Region Global

      • Industry Food and Beverages Production

      In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
        View case

        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

        By  Pierre Chandon,  Laura Heely
        Add to cart award extra
        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

          Published 06 Jun 2018

          Reference 6317

          Length 16 page(s)

          Topic Marketing

          Region Europe

          Industry Dairy,  Food and Beverages Production

          View case

          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          By  Pierre Chandon,  Laura Heely
          Add to cart award extra
          • Reference 6317

          • Published 06 Jun 2018

          • Length 16 page(s)

          • Topic Marketing

          • Region Europe

          • Industry Dairy,  Food and Beverages Production

          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
            View case

            Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

            By  Hernan A. Bruno,  Hilke Plassmann
            Add to cart popular award extra
            The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

              Published 25 Mar 2014

              Reference 5757

              Length 13 page(s)

              Topic Marketing

              Region Europe

              Industry Food and Beverages Production

              View case

              Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

              By  Hernan A. Bruno,  Hilke Plassmann
              Add to cart popular award extra
              • Reference 5757

              • Published 25 Mar 2014

              • Length 13 page(s)

              • Topic Marketing

              • Region Europe

              • Industry Food and Beverages Production

              The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                View case

                Tata Tea Limited (A)

                By  Amitava Chattopadhyay,  Ulrike Wieh
                Add to cart award
                In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

                  Published 01 Jun 2004

                  Reference 5003

                  Length 16 page(s)

                  Topic Marketing

                  Region Asia

                  Industry Food and Beverages Production,  Marketing and Advertising

                  View case

                  Tata Tea Limited (A)

                  By  Amitava Chattopadhyay,  Ulrike Wieh
                  Add to cart award
                  • Reference 5003

                  • Published 01 Jun 2004

                  • Length 16 page(s)

                  • Topic Marketing

                  • Region Asia

                  • Industry Food and Beverages Production,  Marketing and Advertising

                  In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
                    View case

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                    Board Process Simulation (A)

                    By  Stanislav Shekshnia

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                      Birkenstock: Exit the Family. Enter a Professional CEO

                      By  Morten Bennedsen,  Mark Stabile,  Brian Henry

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                        Rasurel: Reviving an Ageing Brand

                        By  Amitava Chattopadhyay,  Séverine de Wulf

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