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    1 case(s) found.

    Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

    By  Hernan A. Bruno,  Hilke Plassmann
    Add to cart popular award extra
    The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

      Published 25 Mar 2014

      Reference 5757

      Length 13 page(s)

      Topic Marketing

      Region Europe

      Industry Food and Beverages Production

      View case

      Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

      By  Hernan A. Bruno,  Hilke Plassmann
      Add to cart popular award extra
      • Reference 5757

      • Published 25 Mar 2014

      • Length 13 page(s)

      • Topic Marketing

      • Region Europe

      • Industry Food and Beverages Production

      The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
        View case

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