Filter
Sort by
View
5 cases found.

Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

By  Pierre Chandon,  Laura Heely
Add to cart popular award extra
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

    Published 06 Jun 2018

    Reference 6317

    Topic Marketing

    Region Europe

    Industry Dairy,  Food and Beverages Production

    View case

    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

    Add to cart popular award extra
    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
      View case

      Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

      By  Hernan A. Bruno,  Hilke Plassmann
      Add to cart popular award extra
      The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

        Published 25 Mar 2014

        Reference 5757

        Topic Marketing

        Region Europe

        Industry Food and Beverages Production

        View case

        Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

        Add to cart popular award extra
        The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
          View case

          Hyflux Ltd: Progressive Project Financing

          By  Pierre Hillion,  Jean Wee
          Add to cart award
          The growth of Hyflux Limited (Hyflux) required it to become more financially sophisticated. As part of its “asset-light” funding strategy – optimising the use of capital by realising asset values early to keep a lean balance sheet - Hyflux spun off 13 water plants to a business trust, Hyflux Water Trust (HWT).

            Published 25 Jan 2011

            Reference 5692

            Topic Economics & Finance

            Region Asia

            Industry Financial Services,  Food and Beverages Production

            View case

            Hyflux Ltd: Progressive Project Financing

            Add to cart award
            The growth of Hyflux Limited (Hyflux) required it to become more financially sophisticated. As part of its “asset-light” funding strategy – optimising the use of capital by realising asset values early to keep a lean balance sheet - Hyflux spun off 13 water plants to a business trust, Hyflux Water Trust (HWT).
              View case

              Tata Tea Limited (A)

              By  Amitava Chattopadhyay,  Ulrike Wieh
              Add to cart popular award
              In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

                Published 01 Jun 2004

                Reference 5003

                Topic Marketing

                Region Asia

                Industry Food and Beverages Production,  Marketing and Advertising

                View case

                Tata Tea Limited (A)

                Add to cart popular award
                In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
                  View case

                  The Aquisition of Martell

                  By  Roy Smith,  Ingo Walter
                  Add to cart award
                  This case study is a description of the contested takeover of Martell & Cie by Joseph Seagram & Sons in 1987. Students are required to assume the role of one of four main participants in the events surrounding the acquisition: Martell-Martell (France), Joseph Seagram & Sons (Canada), Grand Metropolitan plc (UK) and the French Ministry of Finance.

                    Published 01 Jan 1989

                    Reference 4416

                    Topic Economics & Finance

                    Region Europe

                    Industry Food and Beverages Production,  Wine and Spirits

                    View case

                    The Aquisition of Martell

                    Add to cart award
                    This case study is a description of the contested takeover of Martell & Cie by Joseph Seagram & Sons in 1987. Students are required to assume the role of one of four main participants in the events surrounding the acquisition: Martell-Martell (France), Joseph Seagram & Sons (Canada), Grand Metropolitan plc (UK) and the French Ministry of Finance.
                      View case