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    2 case(s) found.

    Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

    By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
    Add to cart popular award extra
    This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

      Published 24 Mar 2016

      Reference 6192

      Length 39 page(s)

      Topic Marketing

      Region Asia

      Industry Apparel and Fashion

      View case

      Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

      By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
      Add to cart popular award extra
      • Reference 6192

      • Published 24 Mar 2016

      • Length 39 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Apparel and Fashion

      This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
        View case

        MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

        By  Jonathan Story,  Noshua Watson
        Add to cart award extra
        MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.

          Published 03 Jan 2006

          Reference 5347

          Length 25 page(s)

          Topic Economics & Finance

          Region Asia

          Industry Apparel and Fashion

          View case

          MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

          By  Jonathan Story,  Noshua Watson
          Add to cart award extra
          • Reference 5347

          • Published 03 Jan 2006

          • Length 25 page(s)

          • Topic Economics & Finance

          • Region Asia

          • Industry Apparel and Fashion

          MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.
            View case

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