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    7 cases found.

    Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

    By  L. Felipe Monteiro,  Katia Kachan
    Add to cart award extra
    The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

      Published 27 Jun 2018

      Reference 6395

      Topic Strategy

      Region Middle-East

      Industry Apparel and Fashion

      View case

      Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

      Add to cart award extra
      • By  L. Felipe Monteiro,  Katia Kachan
      • Reference 6395

      • Published 27 Jun 2018

      • Topic Strategy

      • Region Middle-East

      • Industry Apparel and Fashion

      The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
        View case

        Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

        By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
        Add to cart popular award extra
        This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

          Published 24 Mar 2016

          Reference 6192

          Topic Marketing

          Region Asia

          Industry Apparel and Fashion

          View case

          Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

          Add to cart popular award extra
          • By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
          • Reference 6192

          • Published 24 Mar 2016

          • Topic Marketing

          • Region Asia

          • Industry Apparel and Fashion

          This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
            View case

            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

            By  David Dubois,  Katrina Bens
            Add to cart popular award extra
            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

              Published 23 Jun 2014

              Reference 6060

              Topic Marketing

              Region Global

              Industry Apparel and Fashion

              View case

              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

              Add to cart popular award extra
              • By  David Dubois,  Katrina Bens
              • Reference 6060

              • Published 23 Jun 2014

              • Topic Marketing

              • Region Global

              • Industry Apparel and Fashion

              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                View case

                MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

                By  Jonathan Story,  Noshua Watson
                Add to cart award extra
                MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.

                  Published 03 Jan 2006

                  Reference 5347

                  Topic Economics & Finance

                  Region Asia

                  Industry Apparel and Fashion

                  View case

                  MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

                  Add to cart award extra
                  • By  Jonathan Story,  Noshua Watson
                  • Reference 5347

                  • Published 03 Jan 2006

                  • Topic Economics & Finance

                  • Region Asia

                  • Industry Apparel and Fashion

                  MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.
                    View case

                    Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry

                    By  Michael Pich,  Ludo Van der Heyden,  Nicolas Harle
                    Add to cart popular award
                    The case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days.

                      Published 02 Jul 2002

                      Reference 4974

                      Topic Operations

                      Region Global

                      Industry Apparel and Fashion

                      View case

                      Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry

                      Add to cart popular award
                      • By  Michael Pich,  Ludo Van der Heyden,  Nicolas Harle
                      • Reference 4974

                      • Published 02 Jul 2002

                      • Topic Operations

                      • Region Global

                      • Industry Apparel and Fashion

                      The case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days.
                        View case

                        Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                        By  Vadim Grigorian,  Pierre Chandon
                        Add to cart popular award extra
                        Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                          Published 01 Jan 2004

                          Reference 4948

                          Topic Marketing

                          Region Europe

                          Industry Apparel and Fashion

                          View case

                          Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                          Add to cart popular award extra
                          • By  Vadim Grigorian,  Pierre Chandon
                          • Reference 4948

                          • Published 01 Jan 2004

                          • Topic Marketing

                          • Region Europe

                          • Industry Apparel and Fashion

                          Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                            View case

                            United Colors of Benetton

                            By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                            Add to cart popular award
                            The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

                              Published 01 Apr 1996

                              Reference 4520

                              Topic Marketing

                              Region Global

                              Industry Apparel and Fashion

                              View case

                              United Colors of Benetton

                              Add to cart popular award
                              • By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                              • Reference 4520

                              • Published 01 Apr 1996

                              • Topic Marketing

                              • Region Global

                              • Industry Apparel and Fashion

                              The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.
                                View case

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