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    1 case(s) found.

    Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

    By  L. Felipe Monteiro,  Katia Kachan
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    The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

      Published 27 Jun 2018

      Reference 6395

      Length 31 page(s)

      Topic Strategy

      Region Middle-East

      Industry Apparel and Fashion

      View case

      Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

      By  L. Felipe Monteiro,  Katia Kachan
      Add to cart award extra
      • Reference 6395

      • Published 27 Jun 2018

      • Length 31 page(s)

      • Topic Strategy

      • Region Middle-East

      • Industry Apparel and Fashion

      The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
        View case

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