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2 cases found.
This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
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Reference 6192
Published 24 Mar 2016
Topic Marketing
Region Asia
Industry Apparel and Fashion
This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.
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Reference 5347
Published 03 Jan 2006
Topic Economics & Finance
Region Asia
Industry Apparel and Fashion
MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.