- Your selection
- Clear all
- Award winning x
- Pharmaceuticals x
- English x
- Europe x
- Marketing x
2 case(s) found.
The cases describe the development, worldwide launch, and subsequent marketing of a new pharmaceutical product which, although it represented only a slight improvement over the category pioneer, not only became the leading product in its category, but the largest prescription pharmaceutical product overall worldwide.
Reference 236
Published 09 Jan 1992
Length 42 page(s)
Topic Marketing
Region Europe
Industry Pharmaceuticals
The cases describe the development, worldwide launch, and subsequent marketing of a new pharmaceutical product which, although it represented only a slight improvement over the category pioneer, not only became the leading product in its category, but the largest prescription pharmaceutical product overall worldwide.
