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    2 case(s) found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Length 19 page(s)

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      By  L. Felipe Monteiro
      Add to cart popular award extra
      • Reference 6291

      • Published 21 Apr 2017

      • Length 19 page(s)

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

        By  Haiyang Yang,  Pierre Chandon
        Add to cart popular award extra
        Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

          Published 07 May 2013

          Reference 5960

          Length 26 page(s)

          Topic Marketing

          Region Asia

          Industry Cosmetics,  Luxury Goods and Jewelry

          View case

          L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

          By  Haiyang Yang,  Pierre Chandon
          Add to cart popular award extra
          • Reference 5960

          • Published 07 May 2013

          • Length 26 page(s)

          • Topic Marketing

          • Region Asia

          • Industry Cosmetics,  Luxury Goods and Jewelry

          Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
            View case

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