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    4 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

        By  Haiyang Yang,  Pierre Chandon
        Add to cart popular award extra
        Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

          Published 07 May 2013

          Reference 5960

          Topic Marketing

          Region Asia

          Industry Cosmetics,  Luxury Goods and Jewelry

          View case

          L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

          Add to cart popular award extra
          • By  Haiyang Yang,  Pierre Chandon
          • Reference 5960

          • Published 07 May 2013

          • Topic Marketing

          • Region Asia

          • Industry Cosmetics,  Luxury Goods and Jewelry

          Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
            View case

            Hermès Paris

            By  Morten Bennedsen,  Robert Crawford,  Rolf Hoefer
            Add to cart popular award
            This case is about options for ownership design in family businesses. The Hermès family takes the firm public in 1993 with the dual aim of enabling individual members to exit via selling shares on the market and generating funds to finance the company's growth.

              Published 28 Apr 2014

              Reference 5945

              Topic Economics & Finance

              Industry Luxury Goods and Jewelry

              View case

              Hermès Paris

              Add to cart popular award
              • By  Morten Bennedsen,  Robert Crawford,  Rolf Hoefer
              • Reference 5945

              • Published 28 Apr 2014

              • Topic Economics & Finance

              • Industry Luxury Goods and Jewelry

              This case is about options for ownership design in family businesses. The Hermès family takes the firm public in 1993 with the dual aim of enabling individual members to exit via selling shares on the market and generating funds to finance the company's growth.
                View case

                De Beers: Diamonds are for Asia

                By  Hellmut Schütte
                Add to cart popular award
                De Beers has been immensely successful in introducing diamonds to Asians, making three Asian countries, the second, third and fourth largest diamond markets in the world. However, the Asian crisis and the entry into China, raise the fundamental question of whether De Beers’ positioning of diamonds as symbols of love has ever been accepted by Asian women.

                  Published 01 Mar 1999

                  Reference 4802

                  Topic Marketing

                  Region Asia

                  Industry Arts and Crafts,  Luxury Goods and Jewelry

                  View case

                  De Beers: Diamonds are for Asia

                  Add to cart popular award
                  • By  Hellmut Schütte
                  • Reference 4802

                  • Published 01 Mar 1999

                  • Topic Marketing

                  • Region Asia

                  • Industry Arts and Crafts,  Luxury Goods and Jewelry

                  De Beers has been immensely successful in introducing diamonds to Asians, making three Asian countries, the second, third and fourth largest diamond markets in the world. However, the Asian crisis and the entry into China, raise the fundamental question of whether De Beers’ positioning of diamonds as symbols of love has ever been accepted by Asian women.
                    View case

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