1 case(s) found.
The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.
Reference 5187
Published 06 Jan 2004
Length 22 page(s)
Topic Responsibility
Region Global
Industry Logistics and Supply Chain, Transportation/Trucking/Railroad
The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.