1 case(s) found.
The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.
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Reference 5187
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Published 06 Jan 2004
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Length 22 page(s)
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Topic Responsibility
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Region Global
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Industry Logistics and Supply Chain, Transportation/Trucking/Railroad
The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.