05 Feb 2019

INSEAD bestselling cases at the Case Centre 2018

Best-sellers , The Case Centre

INSEAD, the business school for the world, today announced that 13 INSEAD cases have been listed among The Case Centre’s most popular cases of 2018. The Case Centre is a global organisation dedicated to promoting the case method in management education. 

Cases are named best sellers when they rank in the top 15 by number of copies sold in their category. This year marks an improvement over the previous year, when 11 INSEAD cases were named as best sellers by The Case Centre.

Out of the 13 INSEAD cases recognised as best-selling cases in their respective categories in 2018, there were five in the Marketing category, three in Human Resource Management / Organisational Behaviour, two in Ethics and Social Responsibility and one each in Finance, Accounting and Control; Production and Operations Management; and Strategy and General Management.

These top-quality cases are used for global business education and taught in leading business schools around the world.

INSEAD cases are consistently commended for providing robust insights. These cases often combine theory and practice across different countries and cultures and are recognised for their relevance and rigour to contemporary business practices.

INSEAD best-selling cases in 2018 include:

Ethics and Social Responsibility

Finance, Accounting and Control

Human Resource Management / Organisational Behaviour


Production and Operations Management

Strategy & General Management


These awards and recognition achieved highlight the high calibre of the school’s research output, underscore the thought leadership of its faculty and reaffirm the school’s commitment to research excellence and the case method.