Summary
The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation. It demonstrates the importance of Fair Process that builds deep trust and commitment in the company, making it difficult for competitors to imitate Zappos. Theory-based Movies and Lecture Slides can be obtained from https://www.blueoceanstrategy.com/teaching-materials/zappos
Teaching objectives
Participants will learn how to create a blue ocean in Case A, and how to execute blue ocean strategy in Case B.
Keywords
- Blue ocean strategy
- Implementing strategy
- Fair process
- Information technology
- online retail, Employees
- Employee engagement
- Corporate culture
- Zappos
- Footwear industry
- Strategy
- Competition
- Q21213
