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Taco Bell: Reengineering the Business (B) (1995-1997)

By Soumitra Dutta,  Niklas Moe
Published 05 Jan 1997
Reference 4693
Topic Operations
Region North America
Length 6 page(s)
Language English
Inspection copy
6.00
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Summary

The two Taco Bell cases document one of the most widely discussed cases of reengineering over a twelve-year time span. The cases describe how Taco Bell moved from incremental improvements to radical reengineering and then hit a plateau in its bottom-line results.

Teaching objectives

The Taco Bell cases can be used to discuss the multi-dimensional aspects of successful reengineering and how different elements of the organization have to be changed synergistically to achieve a significant performance improvement. The extended time span of the cases also allows for a fruitful discussion of the challenges in sustaining performance improvements over time.

Keywords
  • REENGINEERING
  • PERFORMANCE IMPROVEMENT
  • BUSINESS TRANSFORMATION
Related case to use with this case

Taco Bell: Reengineering the Business (A) (1983-1995)

By  Soumitra Dutta,  Niklas Moe

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    About the authors
    Dutta

    Soumitra Dutta

    Niklas Moe


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