Taco Bell: Reengineering the Business (A) (1983-1995)

Published 05 Jan 1997
Reference 4693
Topic Operations
Region North America
Length 16 page(s)
Language English
Summary

The two Taco Bell cases document one of the most widely discussed cases of reengineering over a twelve-year time span. The cases describe how Taco Bell moved from incremental improvements to radical reengineering and then hit a plateau in its bottom-line results.

Teaching objectives

The Taco Bell cases can be used to discuss the multi-dimensional aspects of successful reengineering and how different elements of the organization have to be changed synergistically to achieve a significant performance improvement. The extended time span of the cases also allows for a fruitful discussion of the challenges in sustaining performance improvements over time.

Keywords
  • AR1997
  • REENGINEERING
  • PERFORMANCE IMPROVEMENT
  • BUSINESS TRANSFORMATION