ABB, a $30 billion giant whose portfolio covers global markets for electric power generation and transmission equipment, high speed trains, automation and robotics and environmental control systems, is the product of the world's largest cross-border merger to date. ABB has been named as an organisational prototype for the post-industrial age.

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BP: The Transformation of a Corporate Mind-Set - Act Two: John Browne

By Manfred F. R. Kets de Vries, Elizabeth Florent-Treacy, Anne Dumas

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Reference 5427
Published 01 Jan 2007
Length 14 page(s)
Topic Leadership & Organisations
Region Europe
Industry Oil & Energy

This case follows and builds upon the ECCH award-winning 1997 case "British Petroleum, A Study of Transformational Leadership" (INSEAD N° 04/97-4692). This new case briefly reviews Robert Horton and David Simon's leadership styles before moving on to an in-depth look at the John Browne era (1995-2007).

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British Petroleum: Transformational Leadership in a Transnational Organization

By Manfred F. R. Kets de Vries, Elizabeth Florent-Treacy

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Reference 4692
Published 30 Apr 1997
Length 13 page(s)
Topic Leadership & Organisations
Region Global
Industry Oil & Energy

The case looks at the difference in Robert Hortons and David Simons leadership styles in the context of the upheaval of the oil industry in the past 25 years, and the roles the two leaders played in the transformation process at BP. It examines the reasons why, although the two mens goals were nearly identical, their individual style determined failure for one, and success for the other.

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Percy Barnevik and ABB - The Corporate Transformation (Interview)

Manfred F. R. Kets de Vries

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