Back to search

Middle East Broadcasting Centre (MBC): Media Innovation in the Middle East

By Annet Aris,  Johanne Staugaard Johansen,  Danielle Geara
Published 25 May 2010
Reference 5702
Topic Strategy
Industry Online Media,  Media Production
Region Middle-East
Length 23 page(s)
Language English
Inspection copy
6.00
Add to cart
Summary

The objective of the case is to illustrate a market shaper's strategic challenges of staying innovative in a rapidly changing industry in a developing market environment with strong boundary conditions. Also the case illustrates the internal challenges of professionalising a company with significant creative forces and an entrepreneurial culture.

Teaching objectives

The case can be used to discuss the following topics: Growth strategies in a maturing market, creating and maintaining an innovative culture, transitioning from an entrepreneurial to a professional organization, specifics dynamics of the Middle Eastern market. The professor can select 1-2 of these topics or use the case to illustrate how these things hang together.

Keywords
  • TV
  • Middle-East
  • innovation
  • media
  • change management
  • entrepreneurship
  • MBC
  • organisation building
  • RD0510
  • AR2010
  • AR0910
About the authors
Aris

Annet Aris

Senior Affiliate Professor of Strategy

Johanne Staugaard Johansen

Danielle Geara


Recommended Cases

Al Jazeera: A Middle Eastern Enfant Terrible Goes Global

By  Annet Aris,  Danielle Geara,  Johanne Staugaard Johansen
Add to cart
The case describes the success story of Al Jazeera how it developed from a controversial Arab news channel to a globally respected brand. But how sustainable is Al Jazeera's success? Can it truly transform from an Arabic news channel into an international media network? Can it both leverage and demystify the original Al Jazeera brand when catering to global media consumers?
    View case

    Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

    By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
    Add to cart popular award extra
    This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
      View case

      LOT Polish Airlines & The Internet: Flying High in Cyberspace

      By  Arnoud De Meyer,  Soumitra Dutta,  Philippe Evrard
      Add to cart

      • Reference 4749

      • Published 01 Jan 1998

      • Length 11 page(s)

      • Topic Operations

      • Region Europe

      The Internet is transforming the dynamics of the airline industry significantly. This case focuses on the impact of the Internet specifically on the Polish Airline LOT.
        View case