Back to search
Free Case

LegalVision in 2021

By Philip Anderson
Published 17 Mar 2021
Reference 6384
Topic Strategy
Industry Legal Services
Region Other Regions
Length 17 page(s)
Language English
Inspection copy
0.00
Add to cart
Summary

INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise. The decision focuses on how he should execute the strategy – using a learning-by-doing approach to understand what works as the subscription business scales up.

Teaching objectives

Consider how to execute a strategic shift in business model to drive growth in the digital age, particularly under conditions of high uncertainty, with an emphasis on experimentation and agile scaling up of success.

Keywords
  • Strategic management
  • Strategy execution
  • Business models
  • Entrepreneurship
  • Entrepreneurial Leadership
  • Digital Strategy
  • Growth Strategy
  • Agile organization
  • Legal sector
  • Q12021
About the author
Anderson

Philip Anderson


Recommended Cases

WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

By  Wolfgang Ulaga,  Joerg Niessing,  Nancy J. Brandwein
Add to cart popular

  • Reference 6488

  • Published 02 May 2019

  • Length 15 page(s)

  • Topic Marketing

  • Region Global

WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.
    View case

    Lean-Digital Transformation: Lorenzo Perez at BDLS

    By  Philip Anderson,  Laurent Simon
    Add to cart Free Case
    An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?
      View case

      VTEX: A Global Leader in Digital Commerce From Brazil to the World

      By  L. Felipe Monteiro,  Nikita Pillai,  Anne-Marie Carrick
      Add to cart
      The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).
        View case