Jardiland (B): Implementation of the Jardiland Franchise Concept in a Tested Store

Published 01 Jan 1994
Reference 4255
Topic Operations
Region Europe
Summary

Jardiland is currently the French market leader in garden centres with more than 110 centres. The group has sales of more than 1.7 BFF. The case analyses the marketing positioning and the process organisation and formulation then, describes the process organisation and formulation, finally looks at the franchiser role and questions the organisation and control of franchisees.

Teaching objectives

The objectives are to look at: Concept of service Service delivery formulation to maximise value for the customer Franchiser role Organisation and control of franchisees