The focus of the case is on Enterprise, a firm operating within part of the UK facilities management industry. Set in 2012, the focus is on how Enterprise should respond to changes in market conditions, including the ongoing effects of the 2008 financial crisis, and competitor strategies.
The case allows for developing recommendations for a firm with declining performance, based on analysis of industry structure and dynamics and sources of competitive advantage. The information is presented primarily in exhibits to facilitate group work. The case has been used for a group exam.
- Facilities Management
- European Competitiveness