Development of Food Retailing in India (B): Consumer’s Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc.

The case series focuses on the diverse, innovative approaches taken by major players, domestic and foreign, to establish and grow chains of hypermarkets and supermarkets in India over the past decade, in the context of shifting FDI policies, changing consumer shopping habits, and an evolving food value chain.

The set of 3 cases enables a contrast of strategies to develop a supermarket business, including issues related to foreign partnerships, experimentation and scaling of retail formats, and investment in the supply chain, enabling discussion of competitive advantage and industry evolution as well as more focused topics if desired.