Business-to-Business Electronic Commerce:, an E-marketplace for Small- and Medium-Sized Enterprises

Published 06 Jan 2001
Reference 4918
Topic Operations
Region Europe
Length 26 page(s)

This case describes the development and use of a neutral B-to-B marketplace (, set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.

Teaching objectives

To demonstrate how the Internet helps streamline the purchasing process and creates value for all parties involved To analyse the information flows between the buyer, seller and e-marketplace operator during an online purchasing transaction To discuss the business opportunities and risks that an e-marketplace operator faces

  • Electronic commerce
  • E-business
  • Internet
  • Electronic marketplace
  • Business-to-business e-commerce
  • On-line procurement
  • Cyber-entrepreneurship
  • SME.
  • RD0301