This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.
To demonstrate how the Internet helps streamline the purchasing process and creates value for all parties involved To analyse the information flows between the buyer, seller and e-marketplace operator during an online purchasing transaction To discuss the business opportunities and risks that an e-marketplace operator faces
- Electronic commerce
- Electronic marketplace
- Business-to-business e-commerce
- On-line procurement