The Bull Market International Printers Mexico (C)

Published 01 Jan 1994
Reference 4325
Region South America
Length 2 page(s)
Language English

This case looks at a situation in which a German managing director, newly assigned to his organisation's Mexican subsidiary, confronts a dilemma in which cross-cultural understanding plays an important part. The German's preparation and training for the move are touched on, as are the stereotypes of German business practices vs. Mexican business practices. The potential for cross-cultural conflict is examined in the context of the successful negotiation of an important contract between the German managing director and a major Mexican client.

Teaching objectives

This case will be useful in organisational behaviour courses in which the question of cross-cultural management is raised. It addresses in particular the issues of preparation for expatriate posts, and the importance of cultural sensitivity.