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Bouygues Telecom - Navigating the Mobile Data Space (A)

By Soumitra Dutta
Published 01 Jan 2004
Reference 5172
Topic Operations
Region Europe
Length 22 page(s)
Language English
Inspection copy
6.00
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Summary

Case Writers: Ganapathy SWAMY and Till JASPERT The two cases describe the challenges before Bouygues Telecom as it ponders how to best enter the mobile data space in France. Already successful with 2G services for the French mass market, the path to success in the introduction of the next generation – 3G – telecoms services is not obvious. Some possible entry strategies and business models have been tried in other countries – both in Europe and Asia. How can Bouygues Telecom learn from them to design the best approach for the French market?

Teaching objectives

The set of two cases capture the dilemmas faced by telecoms companies as they ponder how to best introduce 3G services. More generally, the cases illustrate the challenges of launching products and services, which are fundamentally new in the market space and for which no firm demand pattern exists.

Keywords
  • AR2004
  • AR0304
  • RD0304
  • TELECOMS STRATEGY IN EUROPE
  • MOBILE STRATEGY
  • MOBILE INTERNET
  • MOBILE DATA STRATEGY
  • I-MODE
  • 3-G SERVICES
  • WAP
  • NEXT GENERATION TELECOM SERVICES
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Bouygues Telecom - Navigating the Mobile Data Space (B)

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    About the author
    Dutta

    Soumitra Dutta


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