BK Vision

Published 01 Jan 1995
Reference 4539
Industry Banking
Region Europe

Union Bank of Switzerland was (is) one of the top financial institutions in the world, and one of only three banks awarded an AAA debt rating by all of the major credit rating agencies. Besides holding a premier position in domestic retail and wholesale banking, it had systematically built up its international presence through organic growth in capital markets, investor services, and related activities. However, a major shareholder considered the bank's strategy and its performance in terms of shareholder value to be seriously substandard and determined to do something about it, namely an unprecedented attempt to wrest control of UBS from existing management and strategic redirection to improve shareholder value.

Teaching objectives

Benchmarking a bank's strategic positioning and execution in the face of major structural changes in the home market and a challenging foray into hyper-competitive international financial markets. Definition of optimum shareholder value with regard to the financial services sector. Convergence of Anglo-American process of corporate control with that traditionally prevailing in continental Europe and its implications for industrial and corporate restructuring, including the appropriateness of the rules of the game under which this process takes place.