Alcatel Standard Eléctrica S.A.: The Industrial Electronics Division

Published 01 Jan 1994
Reference 4456
Topic Strategy
Region Europe

This case describes the remarkable success story of the Industrial Electronics Division created at ASESA in 1984 as an in-house employment agency to help find suitable sub-contracting opportunities for ASESA’s redundant employees. By 1993, the division had established itself as a key competence centre within Alcatel and earned the Most Admired Company award in Spain, awarded by Actualidad Economica.

Teaching objectives

The case focuses on how new competencies are developed in an enterprise and allows also for a reflection on the simultaneous need for renewal even as a company restructures. This case follows The Transformation of Alcatel Standard Electrica (A) & (B) in a four case sequence.

  • AR1994