Alcatel Standard Electrica S.A. Cenit: Reaching for New Heights

Published 01 Jan 1994
Reference 4456
Topic Strategy
Region Europe
Summary

The case describes the introduction of an innovative new program called Cenit, describing the developments leading up to it, the Cenit organization and philosophy, the Cenit model and the challenges facing the company in implementing it.

Teaching objectives

This is the last of a four part case series (including The Transformation of Alcatel Standard Electrica (A), (B) and Alcatel Standard Electrica S.A.: The Industrial Electronics Division), allowing the students to discuss corporate self-renewal and its timing vis-à-vis corporate turnaround.

Keywords
  • Corporate Renewal
  • Continuous Quality Improvement
  • Corporate Leadership