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Aeroflot Turnaround: From the Airline to Avoid to the Passengers' Darling in Five Years

By Stanislav Shekshnia,  Veronika Zagieva
Published 27 Jul 2015
Reference 6125
Topic Strategy
Industry Airlines/Aviation
Region Global
Length 13 page(s)
Language English
Inspection copy
6.00
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Summary

This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Under his leadership, a new team of top managers successfully changes the culture of the organization to make it more consumer-focused.

Keywords
  • Turnaround
  • Leadership
  • Customer Care
  • Value Innovation
  • Q41415
About the authors
Shekshnia

Stanislav Shekshnia

Senior Affiliate Professor of Entrepreneurship and Family Enterprise

Veronika Zagieva


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