Derin Yilmazatilla

Creative director Demna Gvasalia has been the driving force behind the turnaround of Balenciaga, the century-old fashion house. The brand’s collaboration with Epic Games on two projects – The Afterworld and Fortnite – marks luxury’s entry into the metaverse.

Published 16 May 2022

Reference 6723

Topic Marketing

Industry Textiles Luxury Goods and Jewelry

Region Europe

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