Alain Sabathier

Discusses the product launch of an alcoholic beverage and deals with the marketing strategy (target segments and positioning) and the marketing mix.

Published 01 Jan 1984

Reference 1993

Topic Marketing

Industry Food and Beverages Production Wine and Spirits

Region Europe

View case
Please refer to part A for the abstract.

Published 01 Jan 1984

Reference 1993

Topic Marketing

Industry Food and Beverages Production Wine and Spirits

Region Europe

View case
Please refer to part A for the abstract.

Published 01 Jan 1984

Reference 1993

Topic Marketing

Industry Food and Beverages Production Wine and Spirits

Region Europe

View case