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(A): Designing Research to Measure the Strength of Business Schools Brands\u003C\/span\u003E\n\u003C\/h1\u003E\n            \u003Cdiv class=\u0022row casestudy-fields-block\u0022\u003E\n\n              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                \u003Cspan class=\u0022green-june-text\u0022\u003EBy \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/joerg-niessing\u0022 hreflang=\u0022en\u0022\u003EJoerg Niessing\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/pierre-chandon\u0022 hreflang=\u0022en\u0022\u003EPierre Chandon\u003C\/a\u003E\u003C\/span\u003E\n\n\n\n                  \u003C\/span\u003E\n                \u003C\/span\u003E\n              \u003C\/div\u003E\n\n         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class=\u0022container-fluid case-page-content full-width-wrapper\u0022\u003E\n    \u003Cdiv class=\u0022row\u0022\u003E\n      \u003Cdiv class=\u0022col-lg-8 col-md-8 insead-light-grey-other pb-4 full-width-inner-wrapper\u0022\u003E\n\n                  \u003Cdiv class=\u0022price-awards-strip green-june rounded-4 pb-2\u0022\u003E\n            \u003Cimg src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/award@3x.png\u0022 alt=\u0022popular\u0022\u003E\n            \u003Ci class=\u0022fa fa-caret-down\u0022 aria-hidden=\u0022true\u0022\u003E\u003C\/i\u003E\n            \u003Cdiv class=\u0022strip-content\u0022\u003E\n               \u003Cdiv class=\u0022price-awards-collapse\u0022\u003E\u003Ch5 class=\u0022insead-white-text\u0022\u003EPrizes \u0026 Awards\u003C\/h5\u003E\u003C\/div\u003E\n                \u003Cdiv class=\u0022price-awards-content\u0022\u003E\n                                      \u003Cp class=\u0022p-14 green-january-text\u0022\u003E\n                      Best Case Study at afm-CCMP Competition 2018\n                    \u003C\/p\u003E\n                                  \u003C\/div\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \n        \u003Cdiv class=\u0022individual-main-block\u0022\u003E\n          \u003Cdiv class=\u0022page-content-tab\u0022\u003E\n                          \n              \u003Cul class=\u0022nav nav-tabs gradient-border-left-right\u0022 id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n                \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022https:\/\/publishing.insead.edu\/ajax\/microsite\/119241\u0022 class=\u0022use-ajax nav-link\u0022 data-bs-target=\u0022#microsite-119241\u0022 data-bs-toggle=\u0022tabajax\u0022\u003EData for Students\u003C\/a\u003E\n                  \u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022\/ajax\/microsite\/42516\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003EMaterial for Instructors\u003C\/a\u003E\n                  \u003C\/li\u003E\n                              \u003C\/ul\u003E\n              \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n                \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n                  \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003E\nIn 2017, the \u003Ca href=\u0022https:\/\/www.ft.com\/content\/69a61dd4-d9be-11e6-944b-e7eb37a6aa8e\u0022 target=\u0022_blank\u0022\u003EFinancial Times ranked\u003C\/a\u003E\u0026nbsp;INSEAD the #1 MBA programme in the world for the second year in a row. Still, INSEAD\u2019s Dean Ilian Mihov knows that these rankings do not provide a complete picture and he has commissioned a large-scale study to better understand INSEAD\u2019s brand equity compared to its peer schools. His goal is to optimise INSEAD\u2019s value proposition and communication, to attract the best MBA students.\u003C\/p\u003E\n\u003Cp\u003E\nThe A case asks students to develop a survey that will measure the strengths and weaknesses of the INSEAD brand compared to its key competitors. Students must choose the performance measures and the relevant competitors. In addition, they must decide on the sample size and composition within the budget constraints. They can also write the full survey instruments.\u003C\/p\u003E\n\u003Cp\u003E\nThe B case (both cases can be used independently) provides some of the data from a comprehensive survey conducted by INSEAD of 4,000 GMAT takers who rated 18 business schools. The B case asks students to analyse these data to measure the strength of the INSEAD Brand compared with its competitors, to compare its image to that of its key competitors, to segment students, and to identify the most important attributes when selecting a MBA. They then must use this information to discuss the positioning of the INSEAD brand and to come up with concrete action steps.\u003C\/p\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\/p\u003E\n\u003Cdiv style=\u0022text-align:center;\u0022\u003E\n\u003Ciframe width=\u0022560\u0022 height=\u0022315\u0022 src=\u0022https:\/\/www.youtube.com\/embed\/1SIAzf1mh54\u0022 frameborder=\u00220\u0022 allow=\u0022accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\u0022 allowfullscreen\u003E\u003C\/iframe\u003E\u003C\/div\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                  \n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003E\u003Cb\u003E1. Brand strategy a\u200bnd brand metrics\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr\u003E\u003Cbr \/\u003E\n1) The case can be used to teach the fundamentals of branding. It illustrates how consumers perceive, evaluate and respond to brands. The case also discusses a step by step approach to building a strong brand.\u003Cbr\u003E\u003Cbr \/\u003E\n2) It can also be used to discuss in more detail how different branding concepts like brand identity, brand positioning, brand equity, brand perception as well as brand metrics and brand value work together in a coherent branding strategy.\u003Cbr\u003E\u003Cbr \/\u003E\n3) The case could also be used to focus on brand metrics only. Instructors could discuss in more detail how the equity and the value of a brand can be measured in comparison to the competition.\u003Cbr \/\u003E\n\u003Cbr\u003E\u003Cbr\u003E\u003Cbr \/\u003E\n\u003Cb\u003E2. Customer intelligence (market research \u0026amp; marketing analytics)\u003C\/b\u003E\u003Cbr \/\u003E\n\u003Cbr\u003E\u003Cbr \/\u003E\n1) Instructors can use the case to discuss how to set up a strategic marketing research project in general and how to manage it accordingly. Within this process questions related to problem definition, research design, data collection, proper survey writing and sampling can be addressed.\u003Cbr\u003E\u003Cbr \/\u003E\n2) The case can also be used to discuss in detail the pros and cons of different research designs and research approaches and how these can be linked to the objectives of the research. Instructors could explain when to use exploratory approaches (like observations, focus groups, play-studios, ethnographies, in-depth-interviews), quantitative approaches (from survey research to social media listening) or causal research.\u003Cbr\u003E\u003Cbr \/\u003E\n3) The case can also easily fill a 90-min class related to data analytics only. The focus could be on methodologies to better understand what customers care about when making decisions. Several techniques have been used in this project and instructors could for example discuss the pros and cons of stated importance, derived importance (regression modelling), maximum difference scaling and\/or more complex discrete choice modelling techniques.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                                      \u003Cdiv class=\u0022keyword-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003EKeywords\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cul class=\u0022individual-page-keywords\u0022\u003E\n                                                      \u003Cli\u003E\n                              Business schools\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Strategic market intelligence\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Brand management\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Brand equity analysis\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Brand metrics\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Marketing research\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Data analytics\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Multivariate analyses\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Research design\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              INSEAD\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              MBA programme\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Q11718\n                            \u003C\/li\u003E\n                                                  \u003C\/ul\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                \u003C\/div\u003E\n                                  \u003Cdiv id=\u0022microsite-119241\u0022 class=\u0022tab-pane fade\u0022\u003E\n                    Loading please wait.\n                  \u003C\/div\u003E\n                                  \u003Cdiv id=\u0022microsite-47566\u0022 class=\u0022tab-pane fade\u0022\u003E\n                    Loading please wait.\n                  \u003C\/div\u003E\n                              \u003C\/div\u003E\n                        \u003C\/div\u003E\n\n\n        \u003C\/div\u003E\n\n\n      \u003C\/div\u003E\n      \u003Cdiv class=\u0022col-lg-4 col-md-4 insead-white individual-right-sidebar\u0022\u003E\n\n                  \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n            \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                              Related Material\n                          \u003C\/span\u003E\n            \u003Chr\u003E\n            \u003Cdiv class=\u0022related-cases-list-block\u0022\u003E\n                              \u003Cdiv class=\u0022field--item\u0022\u003E\n                  \n\n\n\u003Cdiv about=\u0022\/case\/whos-1-insead-harvard-wharton-lbs-b-leveraging-research-market-business-schools-brands\u0022 class=\u0022node node--type-case-study node--view-mode-teaser-minimal clearfix case-study-teaser-minimal\u0022\u003E\n  \u003Cdiv class=\u0022case-minmal\u0022\u003E\n          \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text text-uppercase\u0022\u003E\u003C\/span\u003E\u0026nbsp;CASE STUDY\u003C\/p\u003E\n        \u003Cdiv\u003E\n                                            \u003Cimg class=\u0022award-icon\u0022 src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/award@3x.png\u0022 alt=\u0022award\u0022 title=\u0022Award winning case\u0022\u003E\n          \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003Cp class=\u0022font-size-16 recently-viewed__title mb-2 green-october-text\u0022\u003E \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/case\/whos-1-insead-harvard-wharton-lbs-b-leveraging-research-market-business-schools-brands?src=related-case\u0022 rel=\u0022bookmark\u0022\u003E\u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003EWho\u0026#039;s #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands\u003C\/span\u003E\n\u003C\/a\u003E\n  \u003C\/p\u003E\n\n      \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text\u0022\u003EBy\u003C\/span\u003E\u0026nbsp;\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/joerg-niessing\u0022 hreflang=\u0022en\u0022\u003EJoerg Niessing\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/pierre-chandon\u0022 hreflang=\u0022en\u0022\u003EPierre Chandon\u003C\/a\u003E\u003C\/span\u003E\n\n\n\u003C\/p\u003E\n  \n    \n        \n        \n  \u003Cdiv class=\u0022row cases-links-block\u0022\u003E\n    \u003Cdiv class=\u0022col-lg-12\u0022\u003E\n      \u003Cul class=\u0022cases-links\u0022\u003E\u003C\/ul\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n\n      \u003Ca id=\u0022add-to-cart\u0022 class=\u0022use-ajax btn white-text btn-style insead-red rounded-50 related-cases\u0022 href=\u0022\/cases\/42511\/add-to-cart\u0022 \u003EAdd to Cart \u003Ci class=\u0022fa icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E \u003C\/a\u003E\n    \u003C\/div\u003E\n\u003C!-- Modal --\u003E\n    \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022freeTrailModal_42511\u0022 tabindex=\u0022-1\u0022\n    role=\u0022dialog\u0022 aria-labelledby=\u0022freeTrialModalLabel\u0022\n    aria-hidden=\u0022true\u0022\u003E\n    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n      \u003Cdiv class=\u0022modal-content\u0022\u003E\n        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n          \u003Cspan class=\u0022modal-title\u0022\u003EFree Trial\u003C\/span\u003E\n          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022\n            aria-label=\u0022Close\u0022\u003E\n            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u00d7\u003C\/span\u003E\n          \u003C\/button\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022modal-body\u0022\u003E\n          \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n            \u003Cdiv class=\u0022button-block\u0022\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august btn-group case-document-link mb-2\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as an Educator \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as a Student \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n                \u003C\/div\u003E\n                              \u003Cdiv class=\u0022field--item\u0022\u003E\n                  \n\n\n\u003Cdiv about=\u0022\/case\/whos-1-insead-harvard-wharton-lbs-designing-research-measure-strength-business-schools-brands-french\u0022 class=\u0022node node--type-case-study node--view-mode-teaser-minimal clearfix case-study-teaser-minimal\u0022\u003E\n  \u003Cdiv class=\u0022case-minmal\u0022\u003E\n          \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text text-uppercase\u0022\u003E\u003C\/span\u003E\u0026nbsp;CASE STUDY\u003C\/p\u003E\n        \u003Cdiv\u003E\n                    \u003Cimg class=\u0022lang-icon\u0022 src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/language_icons\/French.png\u0022 alt=\u0022extra\u0022 title=\u0022French translation\u0022\u003E\n                                  \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003Cp class=\u0022font-size-16 recently-viewed__title mb-2 green-october-text\u0022\u003E \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/case\/whos-1-insead-harvard-wharton-lbs-designing-research-measure-strength-business-schools-brands-french?src=related-case\u0022 rel=\u0022bookmark\u0022\u003E\u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003EWho\u0026#039;s #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (French)\u003C\/span\u003E\n\u003C\/a\u003E\n  \u003C\/p\u003E\n\n      \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text\u0022\u003EBy\u003C\/span\u003E\u0026nbsp;\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/joerg-niessing\u0022 hreflang=\u0022en\u0022\u003EJoerg Niessing\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/pierre-chandon\u0022 hreflang=\u0022en\u0022\u003EPierre Chandon\u003C\/a\u003E\u003C\/span\u003E\n\n\n\u003C\/p\u003E\n  \n    \n        \n        \n  \u003Cdiv class=\u0022row cases-links-block\u0022\u003E\n    \u003Cdiv class=\u0022col-lg-12\u0022\u003E\n      \u003Cul class=\u0022cases-links\u0022\u003E\u003C\/ul\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n\n      \u003Ca id=\u0022add-to-cart\u0022 class=\u0022use-ajax btn white-text btn-style insead-red rounded-50 related-cases\u0022 href=\u0022\/cases\/42091\/add-to-cart\u0022 \u003EAdd to Cart \u003Ci class=\u0022fa icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E \u003C\/a\u003E\n    \u003C\/div\u003E\n\u003C!-- Modal --\u003E\n    \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022freeTrailModal_42091\u0022 tabindex=\u0022-1\u0022\n    role=\u0022dialog\u0022 aria-labelledby=\u0022freeTrialModalLabel\u0022\n    aria-hidden=\u0022true\u0022\u003E\n    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n      \u003Cdiv class=\u0022modal-content\u0022\u003E\n        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n          \u003Cspan class=\u0022modal-title\u0022\u003EFree Trial\u003C\/span\u003E\n          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022\n            aria-label=\u0022Close\u0022\u003E\n            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u00d7\u003C\/span\u003E\n          \u003C\/button\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022modal-body\u0022\u003E\n          \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n            \u003Cdiv class=\u0022button-block\u0022\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august btn-group case-document-link mb-2\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as an Educator \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as a Student \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n                \u003C\/div\u003E\n                              \u003Cdiv class=\u0022field--item\u0022\u003E\n                  \n\n\n\u003Cdiv about=\u0022\/case\/whos-1-insead-harvard-wharton-lbs-a-designing-research-measure-strength-business-schools-brands-japanese\u0022 class=\u0022node node--type-case-study node--view-mode-teaser-minimal clearfix case-study-teaser-minimal\u0022\u003E\n  \u003Cdiv class=\u0022case-minmal\u0022\u003E\n          \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text text-uppercase\u0022\u003E\u003C\/span\u003E\u0026nbsp;CASE STUDY\u003C\/p\u003E\n        \u003Cdiv\u003E\n                    \u003Cimg class=\u0022lang-icon\u0022 src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/language_icons\/Japanese.png\u0022 alt=\u0022extra\u0022 title=\u0022Japanese translation\u0022\u003E\n                                  \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003Cp class=\u0022font-size-16 recently-viewed__title mb-2 green-october-text\u0022\u003E \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/case\/whos-1-insead-harvard-wharton-lbs-a-designing-research-measure-strength-business-schools-brands-japanese?src=related-case\u0022 rel=\u0022bookmark\u0022\u003E\u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003EWho\u0026#039;s #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (Japanese)\u003C\/span\u003E\n\u003C\/a\u003E\n  \u003C\/p\u003E\n\n      \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text\u0022\u003EBy\u003C\/span\u003E\u0026nbsp;\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/joerg-niessing\u0022 hreflang=\u0022en\u0022\u003EJoerg Niessing\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/pierre-chandon\u0022 hreflang=\u0022en\u0022\u003EPierre Chandon\u003C\/a\u003E\u003C\/span\u003E\n\n\n\u003C\/p\u003E\n  \n    \n        \n        \n  \u003Cdiv class=\u0022row cases-links-block\u0022\u003E\n    \u003Cdiv class=\u0022col-lg-12\u0022\u003E\n      \u003Cul class=\u0022cases-links\u0022\u003E\u003C\/ul\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n\n      \u003Ca id=\u0022add-to-cart\u0022 class=\u0022use-ajax btn white-text btn-style insead-red rounded-50 related-cases\u0022 href=\u0022\/cases\/133811\/add-to-cart\u0022 \u003EAdd to Cart \u003Ci class=\u0022fa icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E \u003C\/a\u003E\n    \u003C\/div\u003E\n\u003C!-- Modal --\u003E\n    \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022freeTrailModal_133811\u0022 tabindex=\u0022-1\u0022\n    role=\u0022dialog\u0022 aria-labelledby=\u0022freeTrialModalLabel\u0022\n    aria-hidden=\u0022true\u0022\u003E\n    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n      \u003Cdiv class=\u0022modal-content\u0022\u003E\n        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n          \u003Cspan class=\u0022modal-title\u0022\u003EFree Trial\u003C\/span\u003E\n          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022\n            aria-label=\u0022Close\u0022\u003E\n            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u00d7\u003C\/span\u003E\n          \u003C\/button\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022modal-body\u0022\u003E\n          \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n            \u003Cdiv class=\u0022button-block\u0022\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august btn-group case-document-link mb-2\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as an Educator \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as a Student \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n                \u003C\/div\u003E\n                          \u003C\/div\u003E\n          \u003C\/div\u003E\n        \n        \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n          \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                          About the Author(s)\n                      \u003C\/span\u003E\n          \u003Chr\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Joerg-Niessing-12830_5.jpg\u0022 alt=\u0022Niessing\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/joerg-niessing\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Joerg\u0026nbsp;Niessing\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Senior Affiliate Professor of Marketing\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Pierre-Chandon-12773_88.jpg\u0022 alt=\u0022Chandon\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/pierre-chandon\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Pierre\u0026nbsp;Chandon\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Professor of Marketing\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                  \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n\n","settings":null}]