[{"command":"settings","settings":{"pluralDelimiter":"\u0003","suppressDeprecationErrors":true,"ajaxPageState":{"libraries":"eJw9yksKgDAMRdENVbqkkH6wkZqUvDhw9-rE2eVwi1kgnBcVdhfLaq2nyui0rjIFQ3TPp1Q3SPQNcc9Xkijou5D_ItY6zOnAA7iHIgQ","theme":"case_publishing","theme_token":null},"ajaxTrustedUrl":[],"user":{"uid":0,"permissionsHash":"f790d52ed45379de1163cc77e9b00703decdbc12ebe189ed0c06a821e1350fa2"}},"merge":true},{"command":"add_css","data":[{"rel":"stylesheet","media":"all","href":"\/sites\/publishing\/files\/css\/css_5EMoCaOjWTKsZGiF5m-FCoT3DPt41kzcuny4EZLOujs.css?delta=0\u0026language=en\u0026theme=case_publishing\u0026include=eJxLys8vKS4pSiyIT0osKsrM18_LT0nVSc4vStVPKSotSMzRS8xKrAAAKbgO8A"},{"rel":"stylesheet","media":"all","href":"\/sites\/publishing\/files\/css\/css_JpnJx_wbX4sHUdtxf1fMi51sMD7z7tvNmBJ65MA986g.css?delta=1\u0026language=en\u0026theme=case_publishing\u0026include=eJxLys8vKS4pSiyIT0osKsrM18_LT0nVSc4vStVPKSotSMzRS8xKrAAAKbgO8A"}]},{"command":"add_js","selector":"body","data":[{"src":"\/core\/assets\/vendor\/jquery\/jquery.min.js?v=4.0.0-rc.1"},{"src":"\/sites\/publishing\/files\/js\/js_jLBBwj-FB0oJIvetoP17jHIv4FKGE3W2iKhcaQQwRUE.js?scope=footer\u0026delta=1\u0026language=en\u0026theme=case_publishing\u0026include=eJxLTixOjS8oTcrJLM7IzEvXz81MLsovzixJ1S0uqcwBiuhk5hXHJwNVFevDWfGJeckZ-UXxWcUAKM0ZRw"}]},{"command":"insert","method":"html","selector":"#microsite-41391","data":"\n\n\u003Cdiv about=\u0022\/case\/swatch\u0022 class=\u0022case-study full clearfix case-details-page-wrapper\u0022\u003E\n  \u003Cdiv class=\u0022container-fluid case-details-block green-january full-width-wrapper\u0022\u003E\n    \u003Ca id=\u0022scrolltop_button\u0022\u003E\u003C\/a\u003E\n\n    \u003Cdiv class=\u0022row\u0022\u003E\n      \u003Cdiv class=\u0022col-lg-12 full-width-inner-wrapper\u0022\u003E\n        \u003Cdiv class=\u0022row\u0022\u003E\n          \u003Cdiv class=\u0022col-lg-12 btn-group\u0022\u003E\n            \u003Ca href=\u0022\/search\u0022 class=\u0022btn padding-5 insead-white green-december-text rounded-2 back-to-search-button\u0022\u003E\n              Back to Search\n            \u003C\/a\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n\n        \u003Cdiv class=\u0022row\u0022\u003E\n          \u003Cdiv class=\u0022col-lg-12 badges-block\u0022\u003E\n           \u003Cspan class=\u0022green-june-text text-uppercase product-type-badges\u0022\u003ECase Study\u003C\/span\u003E\n                                                                          \u003Cimg class=\u0022award-icon\u0022 src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/award@3x.png\u0022 alt=\u0022award\u0022 title=\u0022Award winning case\u0022\u003E\n            \n                          \u003Cimg class=\u0022extra-icon\u0022 src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/extra@3x.png\u0022 alt=\u0022extra\u0022 title=\u0022Case with extra material\u0022\u003E\n            \n          \u003C\/div\u003E\n        \u003C\/div\u003E\n\n        \u003Cdiv class=\u0022row\u0022\u003E\n\n          \u003Cdiv class=\u0022col-lg-6 col-md-6 individual-banner-section\u0022\u003E\n            \u003Ch1 class=\u0022green-august-text individual-page-title\u0022\u003E \u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003ESwatch\u003C\/span\u003E\n\u003C\/h1\u003E\n            \u003Cdiv class=\u0022row casestudy-fields-block\u0022\u003E\n\n              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                \u003Cspan class=\u0022green-june-text\u0022\u003EBy \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/christian-pinson\u0022 hreflang=\u0022en\u0022\u003EChristian Pinson\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/helen-chase-kimball\u0022 hreflang=\u0022en\u0022\u003EHelen Chase Kimball\u003C\/a\u003E\u003C\/span\u003E\n\n\n\n                  \u003C\/span\u003E\n                \u003C\/span\u003E\n              \u003C\/div\u003E\n\n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003EPublished \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E01 Jan 1990\u003C\/span\u003E\n                \u003C\/div\u003E\n                                            \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003EReference \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    1853\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n                                            \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ETopic \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/search?f[0]=topic:21\u0022\u003EMarketing\u003C\/a\u003E\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003EIndustry \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \n  \u003Cspan class=\u0022field--item industry-name-item\u0022\u003E\u003Ca href=\u0022\/search?f%5B0%5D=industry%3A2901\u0022 hreflang=\u0022en\u0022\u003EConsumer Goods\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item industry-name-item\u0022\u003E\u003Ca href=\u0022\/search?f%5B0%5D=industry%3A3201\u0022 hreflang=\u0022en\u0022\u003EMarketing and Advertising\u003C\/a\u003E\u003C\/span\u003E\n\n\n\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ERegion \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/search?f[0]=region:41\u0022\u003EGlobal\u003C\/a\u003E\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ELength \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    48 page(s)\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n                            \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ELanguage \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/search?f[0]=language:101\u0022\u003EEnglish\u003C\/a\u003E\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                          \u003C\/div\u003E\n          \u003C\/div\u003E\n          \u003Cdiv class=\u0022col-lg-2 col-md-2 case-document-links-block individual-banner-section\u0022\u003E\n            \u003Cdiv class=\u0022case-document-links-inner\u0022\u003E\n              \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n                \u003Cdiv class=\u0022button-block\u0022\u003E\n                                  \u003C\/div\u003E\n              \u003C\/div\u003E\n              \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n                \u003Cdiv class=\u0022button-block\u0022\u003E\n                                                            \u003Ca class=\u0022btn green-february-text btn-square green-august no-permission\u0022 href=\u0022#\u0022 title=\u0022Access is not permitted with your account.\u0022\u003E\n                        Inspection Copy\n                        \u003Ci class=\u0022fa icon-square fa-cloud-download green-march-text\u0022\u003E\u003C\/i\u003E\n                      \u003C\/a\u003E\n                                                      \u003C\/div\u003E\n              \u003C\/div\u003E\n              \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n                                                      \u003Ca class=\u0022btn green-february-text btn-square green-august no-permission\u0022 href=\u0022#\u0022 title=\u0022Access is not permitted with your account.\u0022\u003E\n                      Educator Material \u003Ci class=\u0022fa icon-square fa-cloud-download green-march-text\u0022\u003E\u003C\/i\u003E\n                    \u003C\/a\u003E\n                  \n                  \u003C!-- Modal --\u003E\n                  \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022teachingNotes\u0022 tabindex=\u0022-1\u0022 role=\u0022dialog\u0022 aria-labelledby=\u0022teachingNoteModalLabel\u0022 aria-hidden=\u0022true\u0022\u003E\n                    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n                      \u003Cdiv class=\u0022modal-content\u0022\u003E\n                        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n                          \u003Cspan class=\u0022modal-title\u0022 id=\u0022teachingNoteModalLabel\u0022\u003EEducator Material\u003C\/span\u003E\n                          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022 aria-label=\u0022Close\u0022\u003E\n                            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u0026times;\u003C\/span\u003E\n                          \u003C\/button\u003E\n                        \u003C\/div\u003E\n                        \u003Cdiv class=\u0022modal-body\u0022\u003E\n                                                      \u003Cdiv class=\u0022button-block\u0022\u003E\n                              \u003Ca class=\u0022use-ajax btn white-text btn-square green-august\u0022 href=\u0022\/watermark-pdf\/get-pdf\/41079\/41391\u0022 \u003E\n                                Swatch\n                                \u003Ci class=\u0022fa icon-square fa-cloud-download\u0022\u003E\u003C\/i\u003E\n                              \u003C\/a\u003E\n                            \u003C\/div\u003E\n                                                  \u003C\/div\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \u003C\/div\u003E\n                  \u003C!-- Modal end --\u003E\n\n                                \u003C\/div\u003E\n            \n                          \u003C\/div\u003E\n          \u003C\/div\u003E\n          \u003Cdiv class=\u0022col-lg-4 col-md-4 case-links-block individual-banner-section\u0022\u003E\n                          \u003Cdiv class=\u0022case-price green-november-text\u0022\u003E\n                 \u003Cspan id=\u0022current_currency\u0022\u003E\u003C\/span\u003E7.00                 \u003Cspan class=\u0022info\u0022\u003E\u003Ci class=\u0022fa fa-exclamation-circle\u0022 aria-hidden=\u0022true\u0022\u003E\u003C\/i\u003E\u003C\/span\u003E\n              \u003C\/div\u003E\n                        \u003Cdiv class=\u0022case-link\u0022\u003E\n              \u003Cdiv class=\u0022case-link-cart \u0022\u003E\n                                                   \u003Ca class=\u0022use-ajax btn white-text insead-red rounded-50 btn-big analytics\u0022 href=\u0022\/cases\/41391\/add-to-cart\u0022\u003E\n                      Add to Cart\u003Ci class=\u0022fa big-button-icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E\n                    \u003C\/a\u003E\n                                               \u003C\/div\u003E\n                             \u003Cdiv\u003E\n                  \u003Ca href=\u0022#\u0022 id = \u0022reg-to-add-fav\u0022  class=\u0022btn green-february-text btn-square green-august btn-med-same\u0022\u003E\n                    Add to Favourites\n                    \u003Ci class=\u0022fa icon-square-bg-none fa-heart\u0022\u003E\u003C\/i\u003E\n                  \u003C\/a\u003E\n                \u003C\/div\u003E\n                \u003Cdiv id=\u0022btn_confirmation_window\u0022 style=\u0022display:none\u0022 Title = \u0027Add To Favourites\u0027\u003EPlease  \u003Ca href = \u0027#\u0027 id = \u0027login-modal\u0027 data-bs-toggle=\u0022modal\u0022 data-bs-target=\u0022#exampleModalCenter\u0022 style=\u0022color:#00895f\u0022\u003E Login \u003C\/a\u003E or \u003Ca style=\u0022color:#00895f\u0022 href=\u0027\/user\/register\u0027\u003ERegister\u003C\/a\u003E to add the document in your Favourites\n                 \u003Cdiv\u003E\u003Cspan id = \u0022close-button\u0022 class = \u0027modal-close\u0027\u003E\u003C\/span\u003E\u003C\/div\u003E\n              \u003C\/div\u003E\n                            \u003Cdiv\u003E\n                \u003Cbutton class=\u0022btn green-february-text btn-square green-august btn-med-same\u0022 id=\u0022copy-to-clip-board\u0022 rel-url=\u0022https:\/\/publishing.insead.edu\/ajax\/microsite\/41391\u0022\u003E\n                  Share Link\n                  \u003Ci class=\u0022fa icon-square-bg-none fa-share\u0022\u003E\u003C\/i\u003E\n                \u003C\/button\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003C\/div\u003E\n        \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003C!--case details content --\u003E\n  \u003Cdiv class=\u0022container-fluid case-page-content full-width-wrapper\u0022\u003E\n    \u003Cdiv class=\u0022row\u0022\u003E\n      \u003Cdiv class=\u0022col-lg-8 col-md-8 insead-light-grey-other pb-4 full-width-inner-wrapper\u0022\u003E\n\n                  \u003Cdiv class=\u0022price-awards-strip green-june rounded-4 pb-2\u0022\u003E\n            \u003Cimg src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/award@3x.png\u0022 alt=\u0022popular\u0022\u003E\n            \u003Ci class=\u0022fa fa-caret-down\u0022 aria-hidden=\u0022true\u0022\u003E\u003C\/i\u003E\n            \u003Cdiv class=\u0022strip-content\u0022\u003E\n               \u003Cdiv class=\u0022price-awards-collapse\u0022\u003E\u003Ch5 class=\u0022insead-white-text\u0022\u003EPrizes \u0026 Awards\u003C\/h5\u003E\u003C\/div\u003E\n                \u003Cdiv class=\u0022price-awards-content\u0022\u003E\n                                      \u003Cp class=\u0022p-14 green-january-text\u0022\u003E\n                      This case is amongst the top 50 most popular cases in the 50 years history of The Case Centre \u2013 1973-2023\n                    \u003C\/p\u003E\n                                      \u003Cp class=\u0022p-14 green-january-text\u0022\u003E\n                      2006 The Case Centre Best-selling Case in the Category \u0026#039;Marketing\u0026#039;\n                    \u003C\/p\u003E\n                                      \u003Cp class=\u0022p-14 green-january-text\u0022\u003E\n                      Overall Winner of the 1991 Case Centre Awards\n                    \u003C\/p\u003E\n                                  \u003C\/div\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \n        \u003Cdiv class=\u0022individual-main-block\u0022\u003E\n          \u003Cdiv class=\u0022page-content-tab\u0022\u003E\n                          \n              \u003Cul class=\u0022nav nav-tabs gradient-border-left-right\u0022 id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n                \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022\/ajax\/microsite\/41391\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003ERestricted Material for Instructors \u003C\/a\u003E\n                  \u003C\/li\u003E\n                              \u003C\/ul\u003E\n              \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n                \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n                  \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EThe case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.  Now the time has come to review the very concept of Swatch, the consistency of its international actions, as well as the long-term viability of past or proposed product line extensions.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                  \n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003ETo illustrate the complexity of implementing a concept repositioning strategy through the proper marketing mix and communication mix. In more specialised courses (advertising, communication or consumer behaviour), the case permits instructors to examine in more detail diffusion of innovation, merchandising, sponsoring, psychological pricing, global versus local advertising, and management of fashion life cycles.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                                      \u003Cdiv class=\u0022keyword-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003EKeywords\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cul class=\u0022individual-page-keywords\u0022\u003E\n                                                      \u003Cli\u003E\n                              Marketing management\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              International marketing\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Consumer behaviour\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               European Competitiveness\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Europe\n                            \u003C\/li\u003E\n                                                  \u003C\/ul\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                \u003C\/div\u003E\n                                  \u003Cdiv id=\u0022microsite-132361\u0022 class=\u0022tab-pane fade\u0022\u003E\n                    Loading please wait.\n                  \u003C\/div\u003E\n                              \u003C\/div\u003E\n                        \u003C\/div\u003E\n\n\n        \u003C\/div\u003E\n\n\n      \u003C\/div\u003E\n      \u003Cdiv class=\u0022col-lg-4 col-md-4 insead-white individual-right-sidebar\u0022\u003E\n\n                  \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n            \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                              Related Material\n                          \u003C\/span\u003E\n            \u003Chr\u003E\n            \u003Cdiv class=\u0022related-cases-list-block\u0022\u003E\n                              \u003Cdiv class=\u0022field--item\u0022\u003E\n                  \n\n\n\u003Cdiv about=\u0022\/background-note\/swatch-concept-2005-swatch-smart-car-background-note\u0022 class=\u0022node node--type-case-study node--view-mode-teaser-minimal clearfix case-study-teaser-minimal\u0022\u003E\n  \u003Cdiv class=\u0022case-minmal\u0022\u003E\n          \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text text-uppercase\u0022\u003E\u003C\/span\u003E\u0026nbsp;BACKGROUND NOTE\u003C\/p\u003E\n        \u003Cdiv\u003E\n                                        \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003Cp class=\u0022font-size-16 recently-viewed__title mb-2 green-october-text\u0022\u003E \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/background-note\/swatch-concept-2005-swatch-smart-car-background-note?src=related-case\u0022 rel=\u0022bookmark\u0022\u003E\u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003EThe Swatch Concept, 2005: From Swatch to the Smart Car (Background Note)\u003C\/span\u003E\n\u003C\/a\u003E\n  \u003C\/p\u003E\n\n      \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text\u0022\u003EBy\u003C\/span\u003E\u0026nbsp;\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/christian-pinson\u0022 hreflang=\u0022en\u0022\u003EChristian Pinson\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/helen-chase-kimball\u0022 hreflang=\u0022en\u0022\u003EHelen Chase Kimball\u003C\/a\u003E\u003C\/span\u003E\n\n\n\u003C\/p\u003E\n  \n    \n        \n        \n  \u003Cdiv class=\u0022row cases-links-block\u0022\u003E\n    \u003Cdiv class=\u0022col-lg-12\u0022\u003E\n      \u003Cul class=\u0022cases-links\u0022\u003E\u003C\/ul\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n\n      \u003Ca id=\u0022add-to-cart\u0022 class=\u0022use-ajax btn white-text btn-style insead-red rounded-50 related-cases\u0022 href=\u0022\/cases\/37016\/add-to-cart\u0022 \u003EAdd to Cart \u003Ci class=\u0022fa icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E \u003C\/a\u003E\n    \u003C\/div\u003E\n\u003C!-- Modal --\u003E\n    \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022freeTrailModal_37016\u0022 tabindex=\u0022-1\u0022\n    role=\u0022dialog\u0022 aria-labelledby=\u0022freeTrialModalLabel\u0022\n    aria-hidden=\u0022true\u0022\u003E\n    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n      \u003Cdiv class=\u0022modal-content\u0022\u003E\n        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n          \u003Cspan class=\u0022modal-title\u0022\u003EFree Trial\u003C\/span\u003E\n          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022\n            aria-label=\u0022Close\u0022\u003E\n            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u00d7\u003C\/span\u003E\n          \u003C\/button\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022modal-body\u0022\u003E\n          \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n            \u003Cdiv class=\u0022button-block\u0022\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august btn-group case-document-link mb-2\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as an Educator \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as a Student \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n                \u003C\/div\u003E\n                              \u003Cdiv class=\u0022field--item\u0022\u003E\n                  \n\n\n\u003Cdiv about=\u0022\/case\/swatch-japanese\u0022 class=\u0022node node--type-case-study node--view-mode-teaser-minimal clearfix case-study-teaser-minimal\u0022\u003E\n  \u003Cdiv class=\u0022case-minmal\u0022\u003E\n          \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text text-uppercase\u0022\u003E\u003C\/span\u003E\u0026nbsp;CASE STUDY\u003C\/p\u003E\n        \u003Cdiv\u003E\n                    \u003Cimg class=\u0022lang-icon\u0022 src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/language_icons\/Japanese.png\u0022 alt=\u0022extra\u0022 title=\u0022Japanese translation\u0022\u003E\n                                  \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003Cp class=\u0022font-size-16 recently-viewed__title mb-2 green-october-text\u0022\u003E \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/case\/swatch-japanese?src=related-case\u0022 rel=\u0022bookmark\u0022\u003E\u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003ESwatch (Japanese)\u003C\/span\u003E\n\u003C\/a\u003E\n  \u003C\/p\u003E\n\n      \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text\u0022\u003EBy\u003C\/span\u003E\u0026nbsp;\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/christian-pinson\u0022 hreflang=\u0022en\u0022\u003EChristian Pinson\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/helen-chase-kimball\u0022 hreflang=\u0022en\u0022\u003EHelen Chase Kimball\u003C\/a\u003E\u003C\/span\u003E\n\n\n\u003C\/p\u003E\n  \n    \n        \n        \n  \u003Cdiv class=\u0022row cases-links-block\u0022\u003E\n    \u003Cdiv class=\u0022col-lg-12\u0022\u003E\n      \u003Cul class=\u0022cases-links\u0022\u003E\u003C\/ul\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n\n      \u003Ca id=\u0022add-to-cart\u0022 class=\u0022use-ajax btn white-text btn-style insead-red rounded-50 related-cases\u0022 href=\u0022\/cases\/43681\/add-to-cart\u0022 \u003EAdd to Cart \u003Ci class=\u0022fa icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E \u003C\/a\u003E\n    \u003C\/div\u003E\n\u003C!-- Modal --\u003E\n    \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022freeTrailModal_43681\u0022 tabindex=\u0022-1\u0022\n    role=\u0022dialog\u0022 aria-labelledby=\u0022freeTrialModalLabel\u0022\n    aria-hidden=\u0022true\u0022\u003E\n    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n      \u003Cdiv class=\u0022modal-content\u0022\u003E\n        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n          \u003Cspan class=\u0022modal-title\u0022\u003EFree Trial\u003C\/span\u003E\n          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022\n            aria-label=\u0022Close\u0022\u003E\n            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u00d7\u003C\/span\u003E\n          \u003C\/button\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022modal-body\u0022\u003E\n          \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n            \u003Cdiv class=\u0022button-block\u0022\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august btn-group case-document-link mb-2\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as an Educator \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as a Student \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n                \u003C\/div\u003E\n                          \u003C\/div\u003E\n          \u003C\/div\u003E\n        \n        \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n          \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                          About the Author(s)\n                      \u003C\/span\u003E\n          \u003Chr\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Christian-Pinson-13782_1.jpg\u0022 alt=\u0022Pinson\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/christian-pinson\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Christian\u0026nbsp;Pinson\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Emeritus Professor of Marketing\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/helen-chase-kimball\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Helen\u0026nbsp;Chase Kimball\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                  \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n\n","settings":null}]