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about=\u0022\/case\/conquistadores-china\u0022 class=\u0022case-study full clearfix case-details-page-wrapper\u0022\u003E\n \u003Cdiv class=\u0022container-fluid case-details-block green-january full-width-wrapper\u0022\u003E\n \u003Ca id=\u0022scrolltop_button\u0022\u003E\u003C\/a\u003E\n\n \u003Cdiv class=\u0022row\u0022\u003E\n \u003Cdiv class=\u0022col-lg-12 full-width-inner-wrapper\u0022\u003E\n \u003Cdiv class=\u0022row\u0022\u003E\n \u003Cdiv class=\u0022col-lg-12 btn-group\u0022\u003E\n \u003Ca href=\u0022\/search\u0022 class=\u0022btn padding-5 insead-white green-december-text rounded-2 back-to-search-button\u0022\u003E\n Back to Search\n \u003C\/a\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\n \u003Cdiv class=\u0022row\u0022\u003E\n \u003Cdiv class=\u0022col-lg-12 badges-block\u0022\u003E\n \u003Cspan class=\u0022green-june-text text-uppercase product-type-badges\u0022\u003ECase Study\u003C\/span\u003E\n \n \u003Cimg class=\u0022extra-icon\u0022 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rel-url=\u0022https:\/\/publishing.insead.edu\/ajax\/microsite\/37456\u0022\u003E\n Share Link\n \u003Ci class=\u0022fa icon-square-bg-none fa-share\u0022\u003E\u003C\/i\u003E\n \u003C\/button\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C!--case details content --\u003E\n \u003Cdiv class=\u0022container-fluid case-page-content full-width-wrapper\u0022\u003E\n \u003Cdiv class=\u0022row\u0022\u003E\n \u003Cdiv class=\u0022col-lg-8 col-md-8 insead-light-grey-other pb-4 full-width-inner-wrapper\u0022\u003E\n\n \n \u003Cdiv class=\u0022individual-main-block\u0022\u003E\n \u003Cdiv class=\u0022page-content-tab\u0022\u003E\n \n \u003Cul class=\u0022nav nav-tabs gradient-border-left-right\u0022 id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n \u003Cli class=\u0022nav-item\u0022\u003E\n \u003Ca href=\u0022\/ajax\/microsite\/37456\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003ERestricted Material for Instructors\u003C\/a\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n \u003Cp\u003E\n \u003Cp\u003EIn 2002, China became the world\u0092s number-one recipient of inward foreign direct investment (FDI). One of the major attractions was China\u0092s entry into the World Trade Organisation (WTO) in December 2001. Spanish firms, which had previously had a major focus on Latin America, participated in the general enthusiasm. The case presents the experience of three Spanish companies with operations in China. What are the problems and opportunities which they confront, and what lessons may be learnt? The three companies operate in different business sectors and therefore have rather different experiences and insights. The case text is supplemented by a documentary based on direct interviews with the managers concerned.\u003C\/p\u003E\n\n \u003C\/p\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \n \n \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n \u003Cp\u003E\n \u003Cp\u003ESensitivity to local conditions is the prime teaching objective. The exercise is to ask students to explore the types of problems facing an inward investor coming to China. The questions seek to draw lessons from the case regarding:\u003Cbr \/\u003E\n1.\tEntry into China and market penetration.\u003Cbr \/\u003E\n2.\tMaintenance and build up of position in China.\u003Cbr \/\u003E\n3.\tWhat firm characteristics would most help it to be competitive in China.\u003Cbr \/\u003E\n4.\tDealing with the direct and indirect impacts of the political environment.\u003C\/p\u003E\n\n \u003C\/p\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \n \u003Cdiv class=\u0022keyword-content-block\u0022\u003E\n \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003EKeywords\u003C\/div\u003E\n \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n \u003Cul class=\u0022individual-page-keywords\u0022\u003E\n \u003Cli\u003E\n INWARD INVESTMENT\n \u003C\/li\u003E\n \u003Cli\u003E\n CHINA\n \u003C\/li\u003E\n \u003Cli\u003E\n MARKETING\n \u003C\/li\u003E\n \u003Cli\u003E\n PERSONNEL\n \u003C\/li\u003E\n \u003Cli\u003E\n INTELLECTUAL PROPERTY\n \u003C\/li\u003E\n \u003Cli\u003E\n BUSINESS ORGANISATION\n \u003C\/li\u003E\n \u003Cli\u003E\n RD0904\n \u003C\/li\u003E\n \u003Cli\u003E\n AR2004\n \u003C\/li\u003E\n \u003Cli\u003E\n AR0405\n \u003C\/li\u003E\n \u003C\/ul\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \n \u003C\/div\u003E\n \u003Cdiv id=\u0022microsite-116666\u0022 class=\u0022tab-pane fade\u0022\u003E\n Loading please wait.\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\n\n \u003C\/div\u003E\n\n\n \u003C\/div\u003E\n \u003Cdiv class=\u0022col-lg-4 col-md-4 insead-white individual-right-sidebar\u0022\u003E\n\n \n \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n About the author\n \u003C\/span\u003E\n \u003Chr\u003E\n \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n \u003Cimg src=\u0022\/sites\/publishing\/files\/Jonathan-Story-3487_15.jpg\u0022 alt=\u0022Story\u0022 class=\u0022rounded-circle\u0022\/\u003E\n \u003C\/div\u003E\n \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n \u003Ch4\u003E\n \u003Ca href=\u0022\/author\/jonathan-story\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n Jonathan\u0026nbsp;Story\n \u003C\/a\u003E\n \u003C\/h4\u003E\n \u003C\/div\u003E\n \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n Emeritus Professor of International Political Economy\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n\n","settings":null}]