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about=\u0022\/case\/sofar-vs-airbnb\u0022 class=\u0022case-study full clearfix case-details-page-wrapper\u0022\u003E\n  \u003Cdiv class=\u0022container-fluid case-details-block green-january full-width-wrapper\u0022\u003E\n    \u003Ca id=\u0022scrolltop_button\u0022\u003E\u003C\/a\u003E\n\n    \u003Cdiv class=\u0022row\u0022\u003E\n      \u003Cdiv class=\u0022col-lg-12 full-width-inner-wrapper\u0022\u003E\n        \u003Cdiv class=\u0022row\u0022\u003E\n          \u003Cdiv class=\u0022col-lg-12 btn-group\u0022\u003E\n            \u003Ca href=\u0022\/search\u0022 class=\u0022btn padding-5 insead-white green-december-text rounded-2 back-to-search-button\u0022\u003E\n              Back to Search\n            \u003C\/a\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n\n        \u003Cdiv class=\u0022row\u0022\u003E\n          \u003Cdiv class=\u0022col-lg-12 badges-block\u0022\u003E\n           \u003Cspan class=\u0022green-june-text text-uppercase 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insead-light-grey-other pb-4 full-width-inner-wrapper\u0022\u003E\n\n        \n        \u003Cdiv class=\u0022individual-main-block\u0022\u003E\n          \u003Cdiv class=\u0022page-content-tab\u0022\u003E\n                          \n              \u003Cul class=\u0022nav nav-tabs gradient-border-left-right\u0022 id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n                \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022\/ajax\/microsite\/154696\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003ERestricted Material for Instructors\u003C\/a\u003E\n                  \u003C\/li\u003E\n                              \u003C\/ul\u003E\n              \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n                \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n                  \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EThe case explores the collaboration and subsequent rivalry between Sofar Sounds, a platform offering intimate, curated live music experiences, and Airbnb, a tech giant in the hospitality industry. In 2017, Sofar Sounds partnered with Airbnb to launch \u0022Music Experiences,\u0022 allowing users of Airbnb access to Sofar\u0027s unique concerts. However, the partnership soon dissolved once Airbnb launched its own competing platform, \u0022Airbnb Concerts,\u0022 leveraging its vast resources to directly challenge Sofar Sounds. This left Sofar, a smaller, community-driven business with limited staff and resources, fighting to survive against a well-funded competitor.\u003C\/p\u003E\n\u003Cp style=\u0022text-align:center;\u0022\u003E\n\u003Ciframe id=\u0022kaltura_player\u0022 type=\u0022text\/javascript\u0022 src=\u0022https:\/\/cdnapisec.kaltura.com\/p\/2296822\/embedPlaykitJs\/uiconf_id\/52714152?iframeembed=true\u0026amp;entry_id=1_zyfq2rfx\u0026amp;config[provider]={\u0026quot;widgetId\u0026quot;:\u0026quot;1_tnge7f1r\u0026quot;}\u0022 style=\u0022width: 608px;height: 402px;border: 0;\u0022 allowfullscreen webkitallowfullscreen mozallowfullscreen allow=\u0022autoplay *; fullscreen *; encrypted-media *\u0022 sandbox=\u0022allow-forms allow-same-origin allow-scripts allow-top-navigation allow-pointer-lock allow-popups allow-modals allow-orientation-lock allow-popups-to-escape-sandbox allow-presentation allow-top-navigation-by-user-activation\u0022 title=\u0022Kaltura Player\u0022\u003E\u003C\/iframe\u003E\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                  \n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EThe case highlights (i) the pros and cons of collaborating with a large firm for innovation (i.e., the Big Tech \u201ckill zone\u201d), (ii) innovators\u2019 moats (here network effects) and complementary assets, (iii) sources of inertia and barriers to innovation in a large firm.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                                      \u003Cdiv class=\u0022keyword-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003EKeywords\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cul class=\u0022individual-page-keywords\u0022\u003E\n                                                      \u003Cli\u003E\n                              Innovation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Technology platforms\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Strategic partnership\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Network Effects\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Complementary Assets\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Big Tech \u2018kill zone\u2019\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Competition\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Imitation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Diversification\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Scaling\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Organizational rigidity\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Music\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               SDG9 Industry, Innovation and Infrastructure\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              SDG11 Sustainable Cities and Communities\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Q22025\n                            \u003C\/li\u003E\n                                                  \u003C\/ul\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                \u003C\/div\u003E\n                                  \u003Cdiv id=\u0022microsite-154791\u0022 class=\u0022tab-pane fade\u0022\u003E\n                    Loading please wait.\n                  \u003C\/div\u003E\n                              \u003C\/div\u003E\n                        \u003C\/div\u003E\n\n\n        \u003C\/div\u003E\n\n\n      \u003C\/div\u003E\n      \u003Cdiv class=\u0022col-lg-4 col-md-4 insead-white individual-right-sidebar\u0022\u003E\n\n        \n        \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n          \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                          About the Author(s)\n                      \u003C\/span\u003E\n          \u003Chr\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Micha%C3%ABl-Bikard-14510_18.jpg\u0022 alt=\u0022Bikard\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/michael-bikard\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Micha\u00ebl\u0026nbsp;Bikard\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Associate Professor of Strategy\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/vrinda-vaish\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Vrinda\u0026nbsp;Vaish\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                  \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  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