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\u003Cdiv class=\u0022col-lg-8 col-md-8 insead-light-grey-other pb-4 full-width-inner-wrapper\u0022\u003E\n\n        \n        \u003Cdiv class=\u0022individual-main-block\u0022\u003E\n          \u003Cdiv class=\u0022page-content-tab\u0022\u003E\n                          \n              \u003Cul class=\u0022nav nav-tabs gradient-border-left-right\u0022 id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n                \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022\/ajax\/microsite\/153026\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003ERestricted Material for Instructors\u003C\/a\u003E\n                  \u003C\/li\u003E\n                              \u003C\/ul\u003E\n              \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n                \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n                  \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EIn May 2023, the product leadership team of the LEGO Group convenes at its headquarters in Billund, Denmark, for the annual portfolio meeting. Led by Julia Goldin, Chief Product and Marketing Officer, who aims to outline the strategic agenda for the next four years. Under her leadership, LEGO has undergone significant transformation, driving growth through innovations in product strategy and development. Key initiatives include introducing new portfolio and development frameworks, reshaping organizational culture, refining the LEGO Product Development process, and leveraging the Creative Play Lab for research and discovery. The team has also ventured into service-oriented and circular business models, gaming, and the metaverse. Meanwhile it must contend with the financial challenge of moving from plastic bricks to renewable and recycled materials.\u003Cbr\u003E\u003Cbr \/\u003E\nThe team is confronted with pressing questions: How to prioritize among ambitious sustainability and inclusion goals?  Which emerging technologies\u2014such as AI, VR, and the metaverse\u2014should guide their investments? Is the organization equipped to scale these innovations and achieve profitable growth? Balancing demands for reinvention with LEGO\u2019s legacy as a global force for \u2018learning through play\u2019, Julia and her team embark on a journey to reshape the future of the iconic brand.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                  \n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003E- To explore the drivers and processes behind successful organizational transformation, including the reshaping of culture, redesign of processes, and strategic alignment in product development, as exemplified by the LEGO Group.\u003Cbr\u003E\u003Cbr \/\u003E\n- To examine how to balance reinvention with legacy, y fostering organizational alignment and creating a compelling vision to guide decision-making in a complex, fast-changing environment.\u003Cbr\u003E\u003Cbr \/\u003E\n- To analyze how companies integrate sustainability into their core business models while maintaining profitability, particularly in industries with high material costs and environmental pressures.\u003Cbr\u003E\u003Cbr \/\u003E\n- To evaluate strategic decision-making in adopting and investing in emerging technologies such as AI, VR, and the metaverse\u2014to ensure scalable and profitable growth.\u003Cbr\u003E\u003Cbr \/\u003E\n- To gain insight into the interplay between innovation, sustainability and visionary leadership as foundations for competitive advantage and long-term success.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                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            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Artificial Intelligence\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Virtual Reality\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Organizational Transformation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               SDG4 Quality Education\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               SDG5 Gender Equality\n                            \u003C\/li\u003E\n                                                  \u003C\/ul\u003E\n                      \u003C\/div\u003E\n        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Felipe\u0026nbsp;Monteiro\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Senior Affiliate Professor of Strategy\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/tatiana-duvanskaya\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Tatiana\u0026nbsp;Duvanskaya\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/ivanka-visnjic\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Ivanka\u0026nbsp;Visnjic\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                  \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n\n","settings":null}]