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--\u003E\n                  \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022teachingNotes\u0022 tabindex=\u0022-1\u0022 role=\u0022dialog\u0022 aria-labelledby=\u0022teachingNoteModalLabel\u0022 aria-hidden=\u0022true\u0022\u003E\n                    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n                      \u003Cdiv class=\u0022modal-content\u0022\u003E\n                        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n                          \u003Cspan class=\u0022modal-title\u0022 id=\u0022teachingNoteModalLabel\u0022\u003EEducator Material\u003C\/span\u003E\n                          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022 aria-label=\u0022Close\u0022\u003E\n                            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u0026times;\u003C\/span\u003E\n                          \u003C\/button\u003E\n                        \u003C\/div\u003E\n        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id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n                \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022\/ajax\/microsite\/147011\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003ERestricted Material for Instructors\u003C\/a\u003E\n                  \u003C\/li\u003E\n                              \u003C\/ul\u003E\n              \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n                \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n                  \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EThis case study tells the story of Victory Farms, one of the largest aquaculture operations in Africa. Focused on sustainable fish farming on Lake Victoria, it uses innovative digitally-driven sales strategies and a network of branches throughout Kenya that harness customer transaction data to offer more value to its customers, partners, and local communities.\u003Cbr \/\u003E\nThe case has multiple parts. Part A provides an overview of the industry and the company, while subsequent parts describe various data-driven opportunities. Part B is about customer segmentation, and Part C presents a \u201cbuy now, pay later\u201d credit offering.\u003Cbr \/\u003E\nThe case is an effective vehicle to teach both the higher level elements of the \u2018Agriculture 4.0\u2019 revolution and the specific data-driven opportunities it presents.\u003Cbr\u003E\u003Cbr\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cb\u003EPart B and C must not be used without Part A.\u003C\/b\u003E\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                  \n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003ETo provide background information on Victory Farms and its business model. This helps contextualize the analytics challenges facing the company, as well as the opportunities, as described in subsequent parts of the case.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                                      \u003Cdiv class=\u0022keyword-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003EKeywords\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cul class=\u0022individual-page-keywords\u0022\u003E\n                                                      \u003Cli\u003E\n                              Fish Farming\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Kenya\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Customer Segmentation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Trade Credit\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Buy Now Pay Later\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Sustainability\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Machine Learning\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Analytics\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              AI\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Unsupervised Learning\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Clustering\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Feature Engineering\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Africa\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Agriculture 4.0\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                              Q12023\n                            \u003C\/li\u003E\n                                                  \u003C\/ul\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                \u003C\/div\u003E\n                                  \u003Cdiv id=\u0022microsite-164911\u0022 class=\u0022tab-pane fade\u0022\u003E\n                    Loading please wait.\n                  \u003C\/div\u003E\n                              \u003C\/div\u003E\n                        \u003C\/div\u003E\n\n\n        \u003C\/div\u003E\n\n\n      \u003C\/div\u003E\n      \u003Cdiv class=\u0022col-lg-4 col-md-4 insead-white individual-right-sidebar\u0022\u003E\n\n                  \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n            \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                              Related Material\n                          \u003C\/span\u003E\n            \u003Chr\u003E\n            \u003Cdiv class=\u0022related-cases-list-block\u0022\u003E\n                              \u003Cdiv class=\u0022field--item\u0022\u003E\n                  \n\n\n\u003Cdiv about=\u0022\/case\/leveraging-analytics-victory-farms-b-customer-segmentation\u0022 class=\u0022node node--type-case-study node--view-mode-teaser-minimal clearfix case-study-teaser-minimal\u0022\u003E\n  \u003Cdiv class=\u0022case-minmal\u0022\u003E\n          \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text text-uppercase\u0022\u003E\u003C\/span\u003E\u0026nbsp;CASE STUDY\u003C\/p\u003E\n        \u003Cdiv\u003E\n                                        \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003Cp class=\u0022font-size-16 recently-viewed__title mb-2 green-october-text\u0022\u003E \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/case\/leveraging-analytics-victory-farms-b-customer-segmentation?src=related-case\u0022 rel=\u0022bookmark\u0022\u003E\u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003ELeveraging Analytics at Victory Farms (B): Customer Segmentation\u003C\/span\u003E\n\u003C\/a\u003E\n  \u003C\/p\u003E\n\n      \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text\u0022\u003EBy\u003C\/span\u003E\u0026nbsp;\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/anton-s-ovchinnikov\u0022 hreflang=\u0022en\u0022\u003EAnton S. Ovchinnikov\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/spyros-zoumpoulis\u0022 hreflang=\u0022en\u0022\u003ESpyros Zoumpoulis\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/christian-jaubert\u0022 hreflang=\u0022en\u0022\u003EChristian Jaubert\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/clement-moreau\u0022 hreflang=\u0022en\u0022\u003EClement Moreau\u003C\/a\u003E\u003C\/span\u003E\n\n\n\u003C\/p\u003E\n  \n    \n        \n        \n  \u003Cdiv class=\u0022row cases-links-block\u0022\u003E\n    \u003Cdiv class=\u0022col-lg-12\u0022\u003E\n      \u003Cul class=\u0022cases-links\u0022\u003E\u003C\/ul\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n\n      \u003Ca id=\u0022add-to-cart\u0022 class=\u0022use-ajax btn white-text btn-style insead-red rounded-50 related-cases\u0022 href=\u0022\/cases\/147006\/add-to-cart\u0022 \u003EAdd to Cart \u003Ci class=\u0022fa icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E \u003C\/a\u003E\n    \u003C\/div\u003E\n\u003C!-- Modal --\u003E\n    \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022freeTrailModal_147006\u0022 tabindex=\u0022-1\u0022\n    role=\u0022dialog\u0022 aria-labelledby=\u0022freeTrialModalLabel\u0022\n    aria-hidden=\u0022true\u0022\u003E\n    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n      \u003Cdiv class=\u0022modal-content\u0022\u003E\n        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n          \u003Cspan class=\u0022modal-title\u0022\u003EFree Trial\u003C\/span\u003E\n          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022\n            aria-label=\u0022Close\u0022\u003E\n            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u00d7\u003C\/span\u003E\n          \u003C\/button\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022modal-body\u0022\u003E\n          \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n            \u003Cdiv class=\u0022button-block\u0022\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august btn-group case-document-link mb-2\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as an Educator \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as a Student \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n                \u003C\/div\u003E\n                              \u003Cdiv class=\u0022field--item\u0022\u003E\n                  \n\n\n\u003Cdiv about=\u0022\/case\/leveraging-analytics-victory-farms-c-buy-now-pay-later-credit-offering\u0022 class=\u0022node node--type-case-study node--view-mode-teaser-minimal clearfix case-study-teaser-minimal\u0022\u003E\n  \u003Cdiv class=\u0022case-minmal\u0022\u003E\n          \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text text-uppercase\u0022\u003E\u003C\/span\u003E\u0026nbsp;CASE STUDY\u003C\/p\u003E\n        \u003Cdiv\u003E\n                                        \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003Cp class=\u0022font-size-16 recently-viewed__title mb-2 green-october-text\u0022\u003E \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/case\/leveraging-analytics-victory-farms-c-buy-now-pay-later-credit-offering?src=related-case\u0022 rel=\u0022bookmark\u0022\u003E\u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003ELeveraging Analytics at Victory Farms (C): Buy Now, Pay Later Credit Offering\u003C\/span\u003E\n\u003C\/a\u003E\n  \u003C\/p\u003E\n\n      \u003Cp class=\u0022font-size-12 green-october-text case-author\u0022\u003E\u003Cspan class=\u0022green-april-text\u0022\u003EBy\u003C\/span\u003E\u0026nbsp;\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/anton-s-ovchinnikov\u0022 hreflang=\u0022en\u0022\u003EAnton S. Ovchinnikov\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/spyros-zoumpoulis\u0022 hreflang=\u0022en\u0022\u003ESpyros Zoumpoulis\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/christian-jaubert\u0022 hreflang=\u0022en\u0022\u003EChristian Jaubert\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/clement-moreau\u0022 hreflang=\u0022en\u0022\u003EClement Moreau\u003C\/a\u003E\u003C\/span\u003E\n\n\n\u003C\/p\u003E\n  \n    \n        \n        \n  \u003Cdiv class=\u0022row cases-links-block\u0022\u003E\n    \u003Cdiv class=\u0022col-lg-12\u0022\u003E\n      \u003Cul class=\u0022cases-links\u0022\u003E\u003C\/ul\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n\n      \u003Ca id=\u0022add-to-cart\u0022 class=\u0022use-ajax btn white-text btn-style insead-red rounded-50 related-cases\u0022 href=\u0022\/cases\/147001\/add-to-cart\u0022 \u003EAdd to Cart \u003Ci class=\u0022fa icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E \u003C\/a\u003E\n    \u003C\/div\u003E\n\u003C!-- Modal --\u003E\n    \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022freeTrailModal_147001\u0022 tabindex=\u0022-1\u0022\n    role=\u0022dialog\u0022 aria-labelledby=\u0022freeTrialModalLabel\u0022\n    aria-hidden=\u0022true\u0022\u003E\n    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n      \u003Cdiv class=\u0022modal-content\u0022\u003E\n        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n          \u003Cspan class=\u0022modal-title\u0022\u003EFree Trial\u003C\/span\u003E\n          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022\n            aria-label=\u0022Close\u0022\u003E\n            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u00d7\u003C\/span\u003E\n          \u003C\/button\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022modal-body\u0022\u003E\n          \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n            \u003Cdiv class=\u0022button-block\u0022\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august btn-group case-document-link mb-2\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as an Educator \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n              \u003Ca class=\u0022btn green-february-text btn-square green-august\u0022\n                href=\u0022\u0022 target=\u0022_blank\u0022\u003E\n                Preview as a Student \u003Ci\n                  class=\u0022fa icon-square fa-share\u0022\u003E\u003C\/i\u003E\n              \u003C\/a\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\n                \u003C\/div\u003E\n                          \u003C\/div\u003E\n          \u003C\/div\u003E\n        \n        \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n          \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                          About the Author(s)\n                      \u003C\/span\u003E\n          \u003Chr\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Anton%20S.-Ovchinnikov-13009_69.jpg\u0022 alt=\u0022Ovchinnikov\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/anton-s-ovchinnikov\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Anton S.\u0026nbsp;Ovchinnikov\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Associate Professor of Decision Sciences\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Spyros-Zoumpoulis-12984_33.jpg\u0022 alt=\u0022Zoumpoulis\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/spyros-zoumpoulis\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Spyros\u0026nbsp;Zoumpoulis\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Associate Professor of Decision Sciences\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/christian-jaubert\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Christian\u0026nbsp;Jaubert\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/clement-moreau\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Clement\u0026nbsp;Moreau\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  INSEAD MBA\u0026#039; 22J\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                  \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n\n","settings":null}]