[{"command":"settings","settings":{"pluralDelimiter":"\u0003","suppressDeprecationErrors":true,"ajaxPageState":{"libraries":"eJw9yksKgDAMRdENVbqkkH6wkZqUvDhw9-rE2eVwi1kgnBcVdhfLaq2nyui0rjIFQ3TPp1Q3SPQNcc9Xkijou5D_ItY6zOnAA7iHIgQ","theme":"case_publishing","theme_token":null},"ajaxTrustedUrl":[],"user":{"uid":0,"permissionsHash":"f790d52ed45379de1163cc77e9b00703decdbc12ebe189ed0c06a821e1350fa2"}},"merge":true},{"command":"add_css","data":[{"rel":"stylesheet","media":"all","href":"\/sites\/publishing\/files\/css\/css_5EMoCaOjWTKsZGiF5m-FCoT3DPt41kzcuny4EZLOujs.css?delta=0\u0026language=en\u0026theme=case_publishing\u0026include=eJxLys8vKS4pSiyIT0osKsrM18_LT0nVSc4vStVPKSotSMzRS8xKrAAAKbgO8A"},{"rel":"stylesheet","media":"all","href":"\/sites\/publishing\/files\/css\/css_JpnJx_wbX4sHUdtxf1fMi51sMD7z7tvNmBJ65MA986g.css?delta=1\u0026language=en\u0026theme=case_publishing\u0026include=eJxLys8vKS4pSiyIT0osKsrM18_LT0nVSc4vStVPKSotSMzRS8xKrAAAKbgO8A"}]},{"command":"add_js","selector":"body","data":[{"src":"\/core\/assets\/vendor\/jquery\/jquery.min.js?v=4.0.0-rc.1"},{"src":"\/sites\/publishing\/files\/js\/js_jLBBwj-FB0oJIvetoP17jHIv4FKGE3W2iKhcaQQwRUE.js?scope=footer\u0026delta=1\u0026language=en\u0026theme=case_publishing\u0026include=eJxLTixOjS8oTcrJLM7IzEvXz81MLsovzixJ1S0uqcwBiuhk5hXHJwNVFevDWfGJeckZ-UXxWcUAKM0ZRw"}]},{"command":"insert","method":"html","selector":"#microsite-129641","data":"\n\n\u003Cdiv about=\u0022\/case\/gol\u0022 class=\u0022case-study full clearfix case-details-page-wrapper\u0022\u003E\n  \u003Cdiv class=\u0022container-fluid case-details-block green-january full-width-wrapper\u0022\u003E\n    \u003Ca id=\u0022scrolltop_button\u0022\u003E\u003C\/a\u003E\n\n    \u003Cdiv class=\u0022row\u0022\u003E\n      \u003Cdiv class=\u0022col-lg-12 full-width-inner-wrapper\u0022\u003E\n        \u003Cdiv class=\u0022row\u0022\u003E\n          \u003Cdiv class=\u0022col-lg-12 btn-group\u0022\u003E\n            \u003Ca href=\u0022\/search\u0022 class=\u0022btn padding-5 insead-white green-december-text rounded-2 back-to-search-button\u0022\u003E\n              Back to Search\n            \u003C\/a\u003E\n          \u003C\/div\u003E\n        \u003C\/div\u003E\n\n        \u003Cdiv class=\u0022row\u0022\u003E\n          \u003Cdiv class=\u0022col-lg-12 badges-block\u0022\u003E\n           \u003Cspan class=\u0022green-june-text text-uppercase product-type-badges\u0022\u003ECase Study\u003C\/span\u003E\n                                                            \n                          \u003Cimg class=\u0022extra-icon\u0022 src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/extra@3x.png\u0022 alt=\u0022extra\u0022 title=\u0022Case with extra material\u0022\u003E\n            \n          \u003C\/div\u003E\n        \u003C\/div\u003E\n\n        \u003Cdiv class=\u0022row\u0022\u003E\n\n          \u003Cdiv class=\u0022col-lg-6 col-md-6 individual-banner-section\u0022\u003E\n            \u003Ch1 class=\u0022green-august-text individual-page-title\u0022\u003E \u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003EGOL Linhas A\u00e9reas Inteligentes: Developing a Brazilian Airline Model\u003C\/span\u003E\n\u003C\/h1\u003E\n            \u003Cdiv class=\u0022row casestudy-fields-block\u0022\u003E\n\n              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                \u003Cspan class=\u0022green-june-text\u0022\u003EBy \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/javier-gimeno\u0022 hreflang=\u0022en\u0022\u003EJavier Gimeno\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/l-felipe-monteiro\u0022 hreflang=\u0022en\u0022\u003EL. Felipe Monteiro\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/jose-santos\u0022 hreflang=\u0022en\u0022\u003EJos\u00e9 Santos\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/betania-tanure\u0022 hreflang=\u0022en\u0022\u003EBetania  Tanure\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/anne-marie-carrick\u0022 hreflang=\u0022en\u0022\u003EAnne-Marie Carrick\u003C\/a\u003E\u003C\/span\u003E\n\n\n\n                  \u003C\/span\u003E\n                \u003C\/span\u003E\n              \u003C\/div\u003E\n\n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003EPublished \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E21 Jan 2021\u003C\/span\u003E\n                \u003C\/div\u003E\n                                            \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003EReference \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    6563\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n                                            \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ETopic \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/search?f[0]=topic:36\u0022\u003EStrategy\u003C\/a\u003E\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003EIndustry \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \n  \u003Cspan class=\u0022field--item industry-name-item\u0022\u003E\u003Ca href=\u0022\/search?f%5B0%5D=industry%3A3276\u0022 hreflang=\u0022en\u0022\u003EAirlines\/Aviation\u003C\/a\u003E\u003C\/span\u003E\n\n\n\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ERegion \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/search?f[0]=region:71\u0022\u003ESouth America\u003C\/a\u003E\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ELength \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    61 page(s)\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n                            \n                              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                  \u003Cspan class=\u0022green-june-text\u0022\u003ELanguage \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \u003Ca class=\u0022green-october-text\u0022 href=\u0022\/search?f[0]=language:101\u0022\u003EEnglish\u003C\/a\u003E\n                  \u003C\/span\u003E\n                \u003C\/div\u003E\n              \n                          \u003C\/div\u003E\n          \u003C\/div\u003E\n          \u003Cdiv class=\u0022col-lg-2 col-md-2 case-document-links-block individual-banner-section\u0022\u003E\n            \u003Cdiv class=\u0022case-document-links-inner\u0022\u003E\n              \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n                \u003Cdiv class=\u0022button-block\u0022\u003E\n                                  \u003C\/div\u003E\n              \u003C\/div\u003E\n              \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n                \u003Cdiv class=\u0022button-block\u0022\u003E\n                                                            \u003Ca class=\u0022btn green-february-text btn-square green-august no-permission\u0022 href=\u0022#\u0022 title=\u0022Access is not permitted with your account.\u0022\u003E\n                        Inspection Copy\n                        \u003Ci class=\u0022fa icon-square fa-cloud-download green-march-text\u0022\u003E\u003C\/i\u003E\n                      \u003C\/a\u003E\n                                                      \u003C\/div\u003E\n              \u003C\/div\u003E\n              \u003Cdiv class=\u0022btn-group case-document-link\u0022\u003E\n                                                      \u003Ca class=\u0022btn green-february-text btn-square green-august no-permission\u0022 href=\u0022#\u0022 title=\u0022Access is not permitted with your account.\u0022\u003E\n                      Educator Material \u003Ci class=\u0022fa icon-square fa-cloud-download green-march-text\u0022\u003E\u003C\/i\u003E\n                    \u003C\/a\u003E\n                  \n                  \u003C!-- Modal --\u003E\n                  \u003Cdiv class=\u0022modal fade basic-modal\u0022 id=\u0022teachingNotes\u0022 tabindex=\u0022-1\u0022 role=\u0022dialog\u0022 aria-labelledby=\u0022teachingNoteModalLabel\u0022 aria-hidden=\u0022true\u0022\u003E\n                    \u003Cdiv class=\u0022modal-dialog\u0022 role=\u0022document\u0022\u003E\n                      \u003Cdiv class=\u0022modal-content\u0022\u003E\n                        \u003Cdiv class=\u0022modal-header green-august\u0022\u003E\n                          \u003Cspan class=\u0022modal-title\u0022 id=\u0022teachingNoteModalLabel\u0022\u003EEducator Material\u003C\/span\u003E\n                          \u003Cbutton type=\u0022button\u0022 class=\u0022close\u0022 data-bs-dismiss=\u0022modal\u0022 aria-label=\u0022Close\u0022\u003E\n                            \u003Cspan aria-hidden=\u0022true\u0022\u003E\u0026times;\u003C\/span\u003E\n                          \u003C\/button\u003E\n                        \u003C\/div\u003E\n                        \u003Cdiv class=\u0022modal-body\u0022\u003E\n                                                      \u003Cdiv class=\u0022button-block\u0022\u003E\n                              \u003Ca class=\u0022use-ajax btn white-text btn-square green-august\u0022 href=\u0022\/watermark-pdf\/get-pdf\/69038\/129641\u0022 \u003E\n                                 GOL Linhas A\u00e9reas Inteligentes: Developing a Brazilian Airline Model\n                                \u003Ci class=\u0022fa icon-square fa-cloud-download\u0022\u003E\u003C\/i\u003E\n                              \u003C\/a\u003E\n                            \u003C\/div\u003E\n                                                  \u003C\/div\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \u003C\/div\u003E\n                  \u003C!-- Modal end --\u003E\n\n                                \u003C\/div\u003E\n            \n                          \u003C\/div\u003E\n          \u003C\/div\u003E\n          \u003Cdiv class=\u0022col-lg-4 col-md-4 case-links-block individual-banner-section\u0022\u003E\n                          \u003Cdiv class=\u0022case-price green-november-text\u0022\u003E\n                 \u003Cspan id=\u0022current_currency\u0022\u003E\u003C\/span\u003E7.00                 \u003Cspan class=\u0022info\u0022\u003E\u003Ci class=\u0022fa fa-exclamation-circle\u0022 aria-hidden=\u0022true\u0022\u003E\u003C\/i\u003E\u003C\/span\u003E\n              \u003C\/div\u003E\n                        \u003Cdiv class=\u0022case-link\u0022\u003E\n              \u003Cdiv class=\u0022case-link-cart \u0022\u003E\n                                                   \u003Ca class=\u0022use-ajax btn white-text insead-red rounded-50 btn-big analytics\u0022 href=\u0022\/cases\/129641\/add-to-cart\u0022\u003E\n                      Add to Cart\u003Ci class=\u0022fa big-button-icon-style fa-shopping-cart\u0022\u003E\u003C\/i\u003E\n                    \u003C\/a\u003E\n                                               \u003C\/div\u003E\n                             \u003Cdiv\u003E\n                  \u003Ca href=\u0022#\u0022 id = \u0022reg-to-add-fav\u0022  class=\u0022btn green-february-text btn-square green-august btn-med-same\u0022\u003E\n                    Add to Favourites\n                    \u003Ci class=\u0022fa icon-square-bg-none fa-heart\u0022\u003E\u003C\/i\u003E\n                  \u003C\/a\u003E\n                \u003C\/div\u003E\n                \u003Cdiv id=\u0022btn_confirmation_window\u0022 style=\u0022display:none\u0022 Title = \u0027Add To Favourites\u0027\u003EPlease  \u003Ca href = \u0027#\u0027 id = \u0027login-modal\u0027 data-bs-toggle=\u0022modal\u0022 data-bs-target=\u0022#exampleModalCenter\u0022 style=\u0022color:#00895f\u0022\u003E Login \u003C\/a\u003E or \u003Ca style=\u0022color:#00895f\u0022 href=\u0027\/user\/register\u0027\u003ERegister\u003C\/a\u003E to add the document in your Favourites\n                 \u003Cdiv\u003E\u003Cspan id = \u0022close-button\u0022 class = \u0027modal-close\u0027\u003E\u003C\/span\u003E\u003C\/div\u003E\n              \u003C\/div\u003E\n                            \u003Cdiv\u003E\n                \u003Cbutton class=\u0022btn green-february-text btn-square green-august btn-med-same\u0022 id=\u0022copy-to-clip-board\u0022 rel-url=\u0022https:\/\/publishing.insead.edu\/ajax\/microsite\/129641\u0022\u003E\n                  Share Link\n                  \u003Ci class=\u0022fa icon-square-bg-none fa-share\u0022\u003E\u003C\/i\u003E\n                \u003C\/button\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003C\/div\u003E\n        \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n  \u003C!--case details content --\u003E\n  \u003Cdiv class=\u0022container-fluid case-page-content full-width-wrapper\u0022\u003E\n    \u003Cdiv class=\u0022row\u0022\u003E\n      \u003Cdiv class=\u0022col-lg-8 col-md-8 insead-light-grey-other pb-4 full-width-inner-wrapper\u0022\u003E\n\n        \n        \u003Cdiv class=\u0022individual-main-block\u0022\u003E\n          \u003Cdiv class=\u0022page-content-tab\u0022\u003E\n                          \n              \u003Cul class=\u0022nav nav-tabs gradient-border-left-right\u0022 id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n                \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022\/ajax\/microsite\/129641\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003ERestricted Material for Instructors \u003C\/a\u003E\n                  \u003C\/li\u003E\n                              \u003C\/ul\u003E\n              \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n                \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n                  \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EThe case describes the creation and evolution of Brazil\u2019s first low-cost airline \u2013 GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country\u2019s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel. As competition from new low-cost entrants intensified, could GOL maintain its lead in the domestic market? Was it destined to become the Uber of the airways, in a segment between low-cost and full-service offerings, relying on innovation to keep costs down? The case discusses GOL\u2019s options for growth, specifically its potential for international expansion.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                  \n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003ETo discuss issues of strategic positioning in a competitive market, in particular  whether strategies of low-cost and differentiation can be combined within a single business model or require different units or offers. To understand how digital technology and transformation can allow a company to propose a low-cost offering yet at the same time remove customer pain points. To explore the options for international expansion.\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                                      \u003Cdiv class=\u0022keyword-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003EKeywords\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cul class=\u0022individual-page-keywords\u0022\u003E\n                                                      \u003Cli\u003E\n                              Airline Industry\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               digitalisation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Brazil\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               low-cost airlines\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               transport\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               hybrid business model\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               digital transformation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Azul\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               LATAM\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               emerging markets\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               GOL\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Q12021\n                            \u003C\/li\u003E\n                                                  \u003C\/ul\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                \u003C\/div\u003E\n                                  \u003Cdiv id=\u0022microsite-132221\u0022 class=\u0022tab-pane fade\u0022\u003E\n                    Loading please wait.\n                  \u003C\/div\u003E\n                              \u003C\/div\u003E\n                        \u003C\/div\u003E\n\n\n        \u003C\/div\u003E\n\n\n      \u003C\/div\u003E\n      \u003Cdiv class=\u0022col-lg-4 col-md-4 insead-white individual-right-sidebar\u0022\u003E\n\n        \n        \u003Cdiv class=\u0022sidebar-block\u0022\u003E\n          \u003Cspan class=\u0022sidebar-heading\u0022\u003E\n                          About the Author(s)\n                      \u003C\/span\u003E\n          \u003Chr\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Javier-Gimeno-12829_43.jpg\u0022 alt=\u0022Gimeno\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/javier-gimeno\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Javier\u0026nbsp;Gimeno\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Professor of Strategy\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/L.%20Felipe-Monteiro-13712_43.jpg\u0022 alt=\u0022Monteiro\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/l-felipe-monteiro\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      L. Felipe\u0026nbsp;Monteiro\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Senior Affiliate Professor of Strategy\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Jos%C3%A9-Santos-13069_41.jpg\u0022 alt=\u0022Santos\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/jose-santos\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Jos\u00e9\u0026nbsp;Santos\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Affiliated Professor of Practice in Global Management\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/betania-tanure\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Betania \u0026nbsp;Tanure\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Anne-Marie-Carrick-14214_7.jpg\u0022 alt=\u0022Carrick\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/anne-marie-carrick\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Anne-Marie\u0026nbsp;Carrick\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Academic Content Development Fellow\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                  \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n\n","settings":null}]