[{"command":"add_css","data":[{"rel":"stylesheet","media":"all","href":"\/sites\/publishing\/files\/css\/css_uhgVIvXpcimzpeGlNDxqdKcHE57XTiVmNYD4b5309w0.css?delta=0\u0026language=en\u0026theme=case_publishing\u0026include=eJxLys8vKS4pSiyIT0osKsrM18_LT0kFAGBbCJI\u0026exclude=eJyNUlty5CAMvBADP3uBnISSQWMrwchBwolvH3liO1WZ3ar9MG61GqEXpPdOEBPXikm5BfhFeDIoDvJMNSpzGaCF4--1IfqJV2xuoDEutGA4gRuYVbTBEk3aiMOd2_zMjoUHKDfRrVAdXQLBuPShkExmP7nfMJOlFSElbpm4hgv5e-OqWLNLhbCqUMa4QqEMau74-t6xbSGt_ht5uuP_Sg-f6fcnPrVDCbn1BYr_YW5HX0zU8HRDUlrxZtm_uYwr2r39vLQj1WCftUPwMqiSXsappCoxQdOwAxsH7cbBCkq4UEy9Naxpi6_y8I_wByqUTSlJULRa-hwvxtnEv_saLuQEoaUpwkIRunLieSmoGP7BO5m4aep6ln3aTjgRlDhbVIh7F8QWoSp8oPCMfg_A1UbwN-Ez5XXC2V7bRHEOj54d9YTCkN3vDUVJsODLvr3mUwu2j6txCZpcF2xnvjs-dn0l_JDwOP3MuRf8AtBoPVg"}]},{"command":"insert","method":"html","selector":"#microsite-119241","data":"\n\n\u003Carticle about=\u0022\/node\/119241\u0022 class=\u0022node node--type-micro-site node--view-mode-full clearfix\u0022\u003E\n  \u003Cheader\u003E\n    \n    \n        \u003C!--  --\u003E\n  \u003C\/header\u003E\n  \u003Cdiv class=\u0022node__content clearfix microsite-content-block\u0022\u003E\n    \n\n\n            \u003Cdiv class=\u0022clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field--item\u0022\u003E\u003Ch4\u003EData for the B case\u003C\/h4\u003E\n\u003Cp\u003EDownload the data from a subset of the respondents either in \u003Ca href=\u0022https:\/\/publishing.insead.edu\/sites\/publishing\/files\/2020-03\/6198-whosn1-spss-raw-data.txt\u0022 rel=\u0022noopener\u0022 target=\u0022_blank\u0022\u003ESPSS format\u003C\/a\u003E\u0026nbsp;(save the file and change the extension from .txt to .sav) or in \u003Ca href=\u0022https:\/\/publishing.insead.edu\/sites\/publishing\/files\/2020-03\/6198-whosn1-excel-raw-data.xlsx\u0022\u003EExcel format\u0026nbsp;\u003C\/a\u003E(with codebook on a separate sheet).\u003C\/p\u003E\n\u003Cp\u003ETo analyse these data, students can download a trial version of SPSS \u003Ca href=\u0022https:\/\/www.ibm.com\/products\/spss-statistics\/pricing\u0022 target=\u0022_blank\u0022\u003Ehere\u003C\/a\u003E. Note that this requires installing a new software.\u003C\/p\u003E\n\u003Cp\u003EAlternatively, students can perform the analyses using the \u0022Marketing Engineering\u0022 Excel Add-In, which can be downloaded\u0026nbsp;\u003Ca href=\u0022http:\/\/www.decisionpro.biz\/students\u0022 target=\u0022_blank\u0022\u003Ehere\u003C\/a\u003E. This is easier because it does not require learning a new software. Students should ask their instructor to provide them with a discount code (which the instructor can obtain by following the instructions \u003Ca href=\u0022http:\/\/www.decisionpro.biz\/support?view=faq\u0026amp;faqid=6\u0022 target=\u0022_blank\u0022\u003Ehere\u003C\/a\u003E).\u0026nbsp;\u003C\/p\u003E\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\n\u003C\/div\u003E\n      \n  \u003C\/div\u003E\n\u003C\/article\u003E\n","settings":null}]