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class=\u0022green-august-text individual-page-title\u0022\u003E \u003Cspan class=\u0022field field--name-title field--type-string field--label-hidden\u0022\u003EHow Corporates Co-innovate with Startups: The BMW Startup Garage\u003C\/span\u003E\n\u003C\/h1\u003E\n            \u003Cdiv class=\u0022row casestudy-fields-block\u0022\u003E\n\n              \u003Cdiv class=\u0022col-lg-4 col-md-4 col-sm-6 col-xs-6 col-6 casestudy-field\u0022\u003E\n                \u003Cspan class=\u0022green-june-text\u0022\u003EBy \u003C\/span\u003E\n                  \u003Cspan class=\u0022green-october-text\u0022\u003E\n                    \n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/joerg-niessing\u0022 hreflang=\u0022en\u0022\u003EJoerg Niessing\u003C\/a\u003E,\u0026nbsp;\u003C\/span\u003E\n  \u003Cspan class=\u0022field--item author-name-item\u0022\u003E\u003Ca href=\u0022\/author\/laurence-capron\u0022 hreflang=\u0022en\u0022\u003ELaurence 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full-width-inner-wrapper\u0022\u003E\n\n                  \u003Cdiv class=\u0022price-awards-strip green-june rounded-4 pb-2\u0022\u003E\n            \u003Cimg src=\u0022\/themes\/custom\/case_publishing\/dist\/images\/award@3x.png\u0022 alt=\u0022popular\u0022\u003E\n            \u003Ci class=\u0022fa fa-caret-down\u0022 aria-hidden=\u0022true\u0022\u003E\u003C\/i\u003E\n            \u003Cdiv class=\u0022strip-content\u0022\u003E\n               \u003Cdiv class=\u0022price-awards-collapse\u0022\u003E\u003Ch5 class=\u0022insead-white-text\u0022\u003EPrizes \u0026 Awards\u003C\/h5\u003E\u003C\/div\u003E\n                \u003Cdiv class=\u0022price-awards-content\u0022\u003E\n                                      \u003Cp class=\u0022p-14 green-january-text\u0022\u003E\n                      2021 The Case Centre Best-selling Case in Strategy and General Management\n                    \u003C\/p\u003E\n                                  \u003C\/div\u003E\n            \u003C\/div\u003E\n          \u003C\/div\u003E\n        \n        \u003Cdiv class=\u0022individual-main-block\u0022\u003E\n          \u003Cdiv class=\u0022page-content-tab\u0022\u003E\n                          \n              \u003Cul class=\u0022nav nav-tabs gradient-border-left-right\u0022 id=\u0022sortable_tab\u0022 role=\u0022tablist\u0022\u003E\n                \u003Cli class=\u0022active nav-item\u0022\u003E\u003Ca data-bs-target=\u0022#home\u0022 data-bs-toggle=\u0022tab\u0022 href=\u0022#home\u0022 class=\u0022nav-link active\u0022\u003EHome\u003C\/a\u003E\u003C\/li\u003E\n                                  \u003Cli class=\u0022nav-item\u0022\u003E\n                    \u003Ca href=\u0022\/ajax\/microsite\/111226\u0022 class=\u0022nav-link disabled\u0022 rel=\u0022tooltip\u0022 title=\u0022Only users logged in as Educators can access this page.\u0022\u003ERestricted Material for Instructors \u003C\/a\u003E\n                  \u003C\/li\u003E\n                              \u003C\/ul\u003E\n              \u003Cdiv class=\u0022tab-content\u0022 id=\u0022sortable_tab_content\u0022\u003E\n                \u003Cdiv class=\u0022tab-pane fade show active\u0022 id=\u0022home\u0022 role=\u0022tabpanel\u0022 aria-labelledby=\u0022home-tab\u0022\u003E\n                  \u003Cdiv class=\u0022addthis_inline_share_toolbox\u0022\u003E\u003C\/div\u003E\n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ESummary\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EAt the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces  the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV). It also provides background information on the key forces shaping the auto industry today, the challenges faced by legacy automakers as technological developments accelerate, and the emergence of new rules and new players.\u003Cbr\u003E \u003Cbr\u003E\u003C\/p\u003E\n\u003Cdiv style=\u0022text-align:center;\u0022\u003E\n\u003Ciframe id=\u0022kaltura_player\u0022 src=\u0022https:\/\/cdnapisec.kaltura.com\/p\/2296822\/sp\/229682200\/embedIframeJs\/uiconf_id\/39810392\/partner_id\/2296822?iframeembed=true\u0026amp;playerId=kaltura_player\u0026amp;entry_id=1_gikhpxq7\u0026amp;flashvars[streamerType]=auto\u0026amp;flashvars[localizationCode]=en\u0026amp;flashvars[leadWithHTML5]=true\u0026amp;flashvars[sideBarContainer.plugin]=true\u0026amp;flashvars[sideBarContainer.position]=left\u0026amp;flashvars[sideBarContainer.clickToClose]=true\u0026amp;flashvars[chapters.plugin]=true\u0026amp;flashvars[chapters.layout]=vertical\u0026amp;flashvars[chapters.thumbnailRotator]=false\u0026amp;flashvars[streamSelector.plugin]=true\u0026amp;flashvars[EmbedPlayer.SpinnerTarget]=videoHolder\u0026amp;flashvars[dualScreen.plugin]=true\u0026amp;flashvars[hotspots.plugin]=1\u0026amp;flashvars[Kaltura.addCrossoriginToIframe]=true\u0026amp;\u0026amp;wid=1_jwjfhfgi\u0022 width=\u0022512\u0022 height=\u0022322\u0022 allowfullscreen webkitallowfullscreen mozallowfullscreen allow=\u0022autoplay *; fullscreen *; encrypted-media *\u0022 sandbox=\u0022allow-forms allow-same-origin allow-scripts allow-top-navigation allow-pointer-lock allow-popups allow-modals allow-orientation-lock allow-popups-to-escape-sandbox allow-presentation allow-top-navigation-by-user-activation\u0022 frameborder=\u00220\u0022 title=\u0022Kaltura Player\u0022\u003E\u003C\/iframe\u003E\u003C\/div\u003E\n\u003Cp\u003E\u003Cbr\u003E\u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                  \n                                      \u003Cdiv class=\u0022tab-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003ETeaching objectives\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cp\u003E\n                          \u003Cp\u003EThe case can be used for many different audiences and contexts including MBA, executive MBA, undergraduate courses and executive programmes on Competitive Strategy, Innovation Strategy and Process, Digital Disruption, Digital Transformation, Customercentricity, Consumer Behaviour, Smart Ecosystems and Value Creation. \u003C\/p\u003E\n\n                        \u003C\/p\u003E\n                      \u003C\/div\u003E\n                    \u003C\/div\u003E\n                  \n                                      \u003Cdiv class=\u0022keyword-content-block\u0022\u003E\n                      \u003Cdiv class=\u0022tab-subtitle green-july-text\u0022\u003EKeywords\u003C\/div\u003E\n                      \u003Cdiv class=\u0022p-14 insead-grey-dec-text\u0022\u003E\n                        \u003Cul class=\u0022individual-page-keywords\u0022\u003E\n                                                      \u003Cli\u003E\n                              Competitive Strategy\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Innovation Strategy\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Innovation Process\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Digital Disruption\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Digital Transformation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Customercentricity\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Consumer Behaviour\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Smart Ecosystem\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Value Creation\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               BMW\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Automanufacturing\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Corporate Venture Capital\n                            \u003C\/li\u003E\n                                                      \u003Cli\u003E\n                               Start-up\n                            \u003C\/li\u003E\n 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class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/joerg-niessing\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Joerg\u0026nbsp;Niessing\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Senior Affiliate Professor of Marketing\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Laurence-Capron-12754_13.jpg\u0022 alt=\u0022Capron\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/laurence-capron\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Laurence\u0026nbsp;Capron\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  Professor of Strategy\n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n       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class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Pascale-Balze-3277_2.jpg\u0022 alt=\u0022Balze\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/pascale-balze\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Pascale\u0026nbsp;Balze\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                      \u003Cdiv class=\u0022sidebar-block-body\u0022\u003E\n              \u003Cdiv class=\u0022author-image-wrapper\u0022\u003E\n                                  \u003Cimg src=\u0022\/sites\/publishing\/files\/Julia-Bodner-11543_4.jpg\u0022 alt=\u0022Bodner\u0022 class=\u0022rounded-circle\u0022\/\u003E\n                              \u003C\/div\u003E\n              \u003Cdiv class=\u0022sidebar-content\u0022\u003E\n                \u003Cdiv class=\u0022sidebar-sub-title green-july-text\u0022\u003E\n                  \u003Ch4\u003E\n                    \u003Ca href=\u0022\/author\/julia-bodner\u0022 class=\u0022green-july-text\u0022 target=\u0022_blank\u0022\u003E\n                      Julia\u0026nbsp;Bodner\n                    \u003C\/a\u003E\n                  \u003C\/h4\u003E\n                \u003C\/div\u003E\n                \u003Cdiv class=\u0022sidebar-sub-content green-december-dark-text author-designation\u0022\u003E\n                  \n                \u003C\/div\u003E\n              \u003C\/div\u003E\n            \u003C\/div\u003E\n                  \u003C\/div\u003E\n\n      \u003C\/div\u003E\n    \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n\n","settings":null}]