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    Select the right case for your teaching among the latest cases released by INSEAD


    Searching for Value: Value Innovation vs. Technology Innovation - Mini Cases & Exercises

    By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
    Topic  Strategy
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    Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System

    By  W. Chan Kim,  Renee Mauborgne,  Mi Ji
    Topic  Strategy
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    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Topic  Marketing
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    Barry Callebaut: Forever Chocolate

    By  N. Craig Smith,  Lisa Duke
    Topic  Responsibility
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    Mirvac (A): Building Balance

    By  Zoe Kinias,  Felicia A. Henderson
    Topic  Leadership & Organisations
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    Mirvac (B): Building Balance

    By  Zoe Kinias,  Felicia A. Henderson
    Topic  Leadership & Organisations
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    Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

    By  Jason P. Davis,  Anne Yang
    Topic  Strategy
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    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

    By  David Dubois,  Joerg Niessing,  Katia Kachan
    Topic  Strategy
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    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
    Topic  Marketing
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    INSEAD PROFESSORS AMONG THE TOP 40 BEST-SELLING CASE AUTHORS

       

     

    Check the list of popular cases

    The Case Centre released their Top 40 Bestselling Case Authors list, which in 2019/20 features four INSEAD faculty members in the top ten, and six overall! This year’s winners are Professors Renée Mauborgne & W. Chan Kim, 6th place; Pierre Chandon, 8th; Wolfgang Ulaga, 10th; Joerg Niessing, 16th; and David Dubois in 32nd. Congratulations to them all!

    CASE CENTRE CEREMONY

     

     

    Read the award-winning case

    17th September 2019, Professor Craig Smith recieved the 2019 Ethics and Social Responsibility award for his case "Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy" from Richard McCracken, The Case Centre Director.

    Professors Felipe Monteiro, Gianpiero Petriglieri and Pierre Chandon attended the ceremony. All of them are winners of the 2018 EFMD Case Writing Competition.

    FREE CASE
    Read a free copy of the E.ON case

    E.ON: Building a New AI Powered Energy World

    By Theodoros Evgeniou,  Pal Boza

     

    The case discusses the journey of E.ON, the German energy utility company, strengthening its Artificial Intelligence (AI) and data capabilities. It also explores the different challenges and lessons it has been facing along the way. The case presents a good example of a technological transformation fostering the energy transition while also providing insights about AI for organisations beyond the energy sector.

    FREE CASE

    16,000 Years of Family Business: The Leadership Model of the Hénokiens
    by Morten Bennedsen, Brian Henry

    Read the Henokiens case now

    This is a collection of 40 profiles of long-lived family firms representing all but eight members of the Hénokiens, a French association whose 48 members have survived for more than two centuries. The family business narrative is based on five analytical pillars: family assets, roadblocks, succession planning, professionalization, and adaption and innovation.

    ONLINE CASE TEACHING TIPS DURING COVID-19
    Read and react on LinkedIn

    Professor David Dubois has written some short recommendations to help instructors who will use the cases: Digital analytics at L’Oréal , Digital transformation at AccorHotels and Digitally-powered customer centricity at AirLiquide in the coming months remotely.

    Discover the ideas for exercises which are easy to implement in an online context. They are intended to facilitate remote teaching of these three cases and may be adapted even if you use different teaching material.

    COUPLES THAT WORK

    In her new book, Professor Jennifer Petriglieri reveals how all couples can thrive in work and love at the same time. She has spent the last six years studying over a hundred couples in a variety of roles and types of relationships from all over the world.

    Cases by Jennifer and Gianpiero

    Petriglieri says: “Their psychological investment in, and commitment to their work sits alongside their commitment to their relationship. It is this combination of commitments that is the source of the dynamics this book focuses on. It can create tension, conflict and sacrifice, it can also create mutual growth, fulfilment and harmony.”

     

    Read more about the book "Couples that work"

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    • Reference 6639

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        • Reference 5073

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