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    Hey there 👋 Want to read Inspection Copies & make Favourites before you buy them? Get an account now!
     
     
     
     
     
    Suggested Searches
    COVID-19 With Female Protagonist AI Digital Sustainability Blue Ocean Strategy
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    New Case Studies

    Select the right case for your teaching among the latest cases released by INSEAD


    Sofar Sounds vs. Airbnb

    By  Michaël Bikard,  Vrinda Vaish
    Topic  Strategy
    View Case

    FWD in Indonesia and BRI Life (C): The Next Bound

    By  V. (Paddy) Padmanabhan,  Guoli Chen,  Jean Wee
    Topic  Strategy
    View Case

    FWD in Indonesia and BRI Life (B): Partnering for Rapid Growth

    By  V. (Paddy) Padmanabhan,  Guoli Chen,  Jean Wee
    Topic  Strategy
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    View all cases
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    Award-Winning

    Access our growing collection of award-winners and best-sellers in one click and adopt one for your teaching


    Does Sustainability Pay? Barry Callebaut's Sustainability Improvement Loan

    By  Lucie Tepla, Lisa Simone Duke
    Topic  Economics & Finance
    View Case

    Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

    By  David Dubois, Jean-Michel Moslonka
    Topic  Marketing
    View Case

    Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

    By  W. Chan Kim, Renée Mauborgne, Oh Young Koo
    Topic  Strategy
    View Case
    View all cases
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    With Extra Material

    INSEAD has a unique collection of cases with extra free material such as videos, slides, articles and more


    Can Holcim Build a Sustainable Future for the Construction Industry?

    By  L. Felipe Monteiro, Ivanka Visnjic
    Topic  Responsibility
    View Case

    Beyond Sustainability: Innovation, Regenerative Design, and Affection at Blue Hill

    By  Nathan Furr, Andrew Shipilov, Susannah Harmon Furr
    Topic  Strategy
    View Case

    Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

    By  Atalay Atasu, Laura Heely
    Topic  Responsibility
    View Case
    View all cases
    CELEBRATING WOMEN CASE AUTHORS
    Check our cases with female protagonists

    INSEAD Publishing is celebrating the International Women's Day and promoting our women case authors. 2️⃣2️⃣ of our female faculty have written case studies on various topics.

    As women writers they are key in the development of high-quality teaching case material that positively represents real women in leadership positions in the workplace. Thank you for your insightful case studies Annet Aris, Linda Brimm, Laurence Capron, Lucia Del Carpio, Lily Fang, Vibha Gaba, Maria Guadalupe, Georgina Hall, Sujin Jang, Ilze Kivleniece, Renee Mauborgne, Erin Meyer, Melanie Milovac, Jennifer Petriglieri, Hilke Plassmann, Ioana Popescu, Alexandra Roulet, Victoria Sevcenko, Kaisa Snellman, Chriara Spina, Lucie Tepla, Claudia Zeisberger! 

    CASE IN THE SPOTLIGHT - CHATEAU DE FONTAINEBLEAU
    Discover the Château de Fontainebleau case

    In their new case "Preserving the Past while Sustaining the Future: Designing a Strategic Blueprint for the Château de Fontainebleau", INSEAD Professor Ithai Stern, Anne-Marie Carrick, and Ridhima Aggarwal dive into the challenges facing the Château de Fontainebleau: geopolitical issues, the Covid-19 pandemic, climate change and economic uncertainty. How can the Château navigate these complexities and achieve financial sustainability while fulfilling its mission of preserving the nation's history for generations to come?

    The case also comes in a VR version, learn more on The INSEAD Immersive Learning Initiative website.

    CASE IN THE SPOTLIGHT - WELLX
    Discover the Wellx case

    "Wellx Case Study: Hustle and Smile", by INSEAD Professor Claudia Zeisberger and David Munro, follows the journey of Wellx, the Middle East first prevention-focused insurtech startup. They started with the notion that encouraging people to take better care of themselves could improve the nation's health, and that insurance companies were the ideal source of this incentive.

    The case is an excellent resource for diving into the challenges first-time founders face starting a new business – when to pivot or stay the course, whether to expand regionally or remain domestic.

    FREE CASE

    Taming GenAI to Automate Business Processes: The Aloma Example

    by Theodoros Evgeniou and Lila Despotidou

    Access your free copy

    What trade-offs should companies consider when adopting GenAI tools and how best to integrate them with existing non-AI and predictive AI systems? Where should they use them (and where not)? What role do humans play in the loop?

    This free case analyzes the challenges associated with the use of GenAI technologies and evaluates the organizational culture required to embrace GenAI’s disruptive capabilities for process automation.

    News

    27 Feb 2023

    INSEAD Wins Marketing Category Award for a Record 10 Times in The Case Centre Awards and Competitions

    This week, INSEAD is celebrating a new award in The Case Centre’s Awards and Competitions 2023.

    The Case Centre, Ulaga, Carmon, Heely, Awards

    Read news story

    13 Jan 2023

    15 INSEAD Best-selling Cases at The Case Centre 2022

    Most Popular Cases in 2022

    The Case Centre has revealed the list of cases that were used the most at business schools around the world in 2022. The list is based on unit sales from The Case Centre’s catalogue during the preceding calendar year and identifies the top 15 best-selling cases in each of the 10 major subject areas. This year, INSEAD’s presence continues to grow with 15 cases by INSEAD faculty, including five new entries, featured on the list.

    The Case Centre, Best-sellers

    Read news story

    17 Oct 2022

    INSEAD Faculty among the Case Centre’s Top 50 Best-selling Authors 2021-2022

    The Case Centre has released their annual list of the top 50 best-selling case authors for the 2021/2022 academic year. For the second consecutive year, seven INSEAD professors are listed in the Case Centre’s ranking, maintaining the same level of excellence we achieved in 2021. This ranking is based on volume of sales from the preceding academic year, highlighting the enduring strength of their case work.

    The Case Centre, Best-sellers, Kim, Mauborgne, Niessing, Ulaga, Dubois, Petriglieri, Chandon

    Read news story

    28 Feb 2022

    INSEAD Professors Recognised in The Case Centre’s Awards and Competitions 2022

    INSEAD, the business school for the world, is proud to announce that two INSEAD faculty members have been recognised in the Case Centre’s Awards and Competitions 2022.

    The Case Centre’s Awards and Competitions celebrate worldwide excellence in case writing and teaching at schools of business, management and government worldwide and are now considered the case method community's annual 'Oscars'.

    The Case Centre, Niessing, Smith, Carrick, McCormick, Awards

    Read news story

    14 Jan 2022

    14 INSEAD Best-selling Cases at the Case Centre 2021

    Most Popular Cases in 2021

    The Case Centre has revealed the most popular cases in 2021 – those which were used the most at business schools around the world – listing the top 15 best-sellers in each of the 10 major subject areas. This year, 14 INSEAD cases are included, four more than in 2020. The four cases that join the list for the first time are:

    AkzoNobel
    by Theo Vermaelen and Sirvan Canitez

    The Case Centre, Best-sellers

    Read news story

    16 Nov 2021

    INSEAD Professors Ranked among World’s Most Influential Management Thinkers

    INSEAD, the business school for the world, announced today that four of its faculty members have been ranked in the world’s top 50 most influential management thinkers by Thinkers50. The biennial ranking is widely regarded as the “Oscars of Management Thinking” and recognises thought leaders for their achievements in business and academia.

    thinkers50, Best-sellers, Kim, Mauborgne, Meyer, Petriglieri

    Read news story

    25 Oct 2021

    Seven INSEAD Faculty among the Case Centre’s Top 50 Best-selling Authors 2020-2021

    Seven INSEAD professors are ranked in The Case Centre’s top 50 best-selling case authors of 2020/2021. The ranking is based on volume of sales from the preceding academic year, highlighting the enduring strength of their case work.

    The Case Centre, Best-sellers, Kim, Mauborgne, Niessing, Ulaga, Dubois, Chandon, Falcao

    Read news story

    19 Apr 2021

    INSEAD Cases Win Two Awards in the 2020 EFMD Case Writing Competition

    Today, EFMD announced the winners of the annual EFMD Case Writing Competition in 17 categories representing critical managerial areas. INSEAD cases won in two categories.

    EFMD, Falcao, Uhlmann, Kim, Mauborgne, Awards

    Read news story

    01 Mar 2021

    INSEAD Professors Recognised in The Case Centre’s Awards and Competitions 2021

    We are delighted to share that two of INSEAD case studies are winners of the annual Case Centre's Awards and Competitions 2021.

    The Case Centre, Awards, Monteiro, Davis, Carrick

    Read news story

    01 Jun 2020

    INSEAD Professors Honoured as Winners in the 2019 EFMD Case Writing Competition

    Craig Smith, the INSEAD Chaired Professor of Ethics and Social Responsibility, has won the Corporate Social Responsibility category for the second consecutive year with his case “Barry Callebaut: Forever Chocolate”.

    EFMD, Dubois, Smith, Awards

    Read news story

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