Summary
Take a virtual tour of Tekka Market, Singapore’s most vibrant wet market. Follow shoppers and vendors in their daily routine, and do a walk through of different stalls selling vegetables, seafood, meat, and spices. In this experience learners analyze and locate areas where they think service and experience can be improved, applying insights to their own reality.
Teaching objectives
Learning objectives
- Learn how to create delightful, convenient, and sustainable customer journeys
- Apply the design thinking model to generate innovation
- Generate effective initiatives to create better customer experiences
- Unique Features
- Behavioral data (Heatmap visualization)
- Self-Navigation
Keywords
- Marketing
- Consulting
- Creativity & Innovation
- Operations
- AR2023
